Juices - France

The Juices market in France has been experiencing significant growth in recent years.

Customer preferences: French consumers have shown a growing preference for healthier beverage options, which has contributed to the increasing demand for juices. As more people become health-conscious, they are actively seeking out products that are natural, organic, and free from artificial additives. This trend has led to a shift away from sugary carbonated drinks towards healthier alternatives like juices. Additionally, consumers are also looking for juices that offer specific health benefits, such as those fortified with vitamins and minerals.

Trends in the market: One of the key trends in the French Juices market is the rising popularity of cold-pressed juices. Cold-pressed juices are made by using a hydraulic press to extract the juice from fruits and vegetables, without applying heat. This method is believed to preserve more nutrients and enzymes compared to traditional juicing methods. The trend towards cold-pressed juices can be attributed to the increasing focus on health and wellness among consumers, who are willing to pay a premium for products that are perceived as being more nutritious. Another trend in the market is the growing demand for exotic and unique juice flavors. French consumers are becoming more adventurous in their taste preferences and are seeking out new and exciting flavors. This has led to an increase in the availability of juices made from exotic fruits such as dragon fruit, lychee, and passion fruit. Manufacturers are also experimenting with unique flavor combinations to cater to this demand.

Local special circumstances: France has a strong tradition of culinary excellence and a rich agricultural heritage. This has resulted in a wide variety of locally sourced fruits and vegetables being available in the country. French consumers are known for their appreciation of high-quality, locally produced food and beverages. This preference for local products extends to the Juices market, with consumers showing a preference for juices made from locally sourced fruits and vegetables. This has created opportunities for local juice producers to differentiate themselves by highlighting the provenance and quality of their ingredients.

Underlying macroeconomic factors: The French economy has been relatively stable in recent years, with steady GDP growth and low unemployment rates. This has contributed to an increase in disposable income levels, allowing consumers to spend more on premium and healthier food and beverage options, including juices. Additionally, the French government has implemented various initiatives to promote healthier eating habits among its citizens, including campaigns to increase fruit and vegetable consumption. These initiatives have further fueled the demand for juices as a convenient and nutritious beverage option. In conclusion, the Juices market in France is experiencing growth driven by consumer preferences for healthier beverage options, such as juices. The market is characterized by trends such as the popularity of cold-pressed juices and the demand for exotic flavors. Local special circumstances, such as the appreciation for locally sourced ingredients, further contribute to the growth of the market. The underlying macroeconomic factors, including stable economic conditions and government initiatives, also play a role in driving the demand for juices in France.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.