Bottled Water - North America

The Bottled Water market in North America has experienced significant growth in recent years, driven by changing consumer preferences and increasing health consciousness.

Customer preferences: Consumers in North America have shown a growing preference for bottled water over other beverages such as carbonated soft drinks and juices. This shift in preference can be attributed to several factors. Firstly, bottled water is perceived as a healthier alternative to sugary drinks, with many consumers choosing it as a way to stay hydrated and maintain a balanced diet. Secondly, the convenience of bottled water, especially in single-serve formats, appeals to busy consumers who are constantly on the go. Lastly, concerns about the quality and safety of tap water in certain regions have also contributed to the rise in demand for bottled water.

Trends in the market: One of the key trends in the bottled water market in North America is the increasing popularity of premium and functional waters. Consumers are willing to pay a premium for bottled water that offers additional benefits such as enhanced flavors, added vitamins and minerals, or alkaline properties. This trend reflects the growing demand for healthier and more specialized beverage options. Another trend in the market is the rise of sustainable packaging. As environmental concerns become more prominent, consumers are becoming more conscious of the impact of plastic waste on the environment. This has led to an increased demand for bottled water in eco-friendly packaging, such as recyclable or biodegradable materials. Many companies in the bottled water industry are responding to this trend by adopting more sustainable packaging solutions.

Local special circumstances: The bottled water market in North America is also influenced by local special circumstances. For example, in regions with limited access to clean and safe drinking water, the demand for bottled water is particularly high. This is often the case in rural areas or areas affected by natural disasters, where bottled water becomes a necessity for the local population. Furthermore, the regulatory environment in North America plays a significant role in shaping the bottled water market. Stringent regulations and standards ensure the safety and quality of bottled water products, providing consumers with confidence in their purchases. This regulatory framework also creates barriers to entry for new players in the market, contributing to the dominance of established brands.

Underlying macroeconomic factors: Several macroeconomic factors contribute to the growth of the bottled water market in North America. Rising disposable incomes and increasing urbanization have resulted in a larger middle-class population with greater purchasing power. This has led to an increase in consumer spending on premium and healthier products, including bottled water. Additionally, the growing trend of health and wellness across North America has fueled the demand for bottled water. As consumers become more health-conscious, they are seeking alternatives to sugary and calorie-laden beverages. Bottled water, with its zero-calorie content and perceived health benefits, aligns well with this trend. In conclusion, the bottled water market in North America is witnessing significant growth due to changing consumer preferences, including a shift towards healthier beverages and increased convenience. The market is also influenced by trends such as the demand for premium and functional waters, as well as the growing focus on sustainable packaging. Local special circumstances, such as limited access to clean drinking water and regulatory standards, further shape the market. Overall, the underlying macroeconomic factors of rising disposable incomes and the health and wellness trend contribute to the growth of the bottled water market in North America.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.