Bottled Water - Iran

The Bottled Water market in Iran has been experiencing significant growth in recent years.

Customer preferences: One of the main reasons for the growth of the Bottled Water market in Iran is the increasing health consciousness among consumers. With rising concerns about water pollution and the quality of tap water, more and more people are opting for bottled water as a safer and healthier alternative. Additionally, the convenience and portability of bottled water make it a popular choice for consumers on the go.

Trends in the market: The Bottled Water market in Iran is witnessing a shift towards premium and flavored water products. As consumers become more discerning about the taste and quality of water, there is a growing demand for premium and flavored water options. This trend is also influenced by the increasing disposable income of consumers, allowing them to afford higher-priced bottled water products. Another trend in the market is the rise of eco-friendly packaging options. With growing concerns about plastic waste and its impact on the environment, consumers are showing a preference for bottled water brands that use sustainable and recyclable packaging materials. This trend is driving innovation in the industry, with companies introducing biodegradable or compostable packaging solutions.

Local special circumstances: Iran is a country with a hot and arid climate, which contributes to the high demand for bottled water. The scarcity of natural water sources and the lack of infrastructure for safe drinking water in certain areas make bottled water a necessity for many Iranians. This local circumstance creates a favorable market for bottled water companies to thrive.

Underlying macroeconomic factors: The growing population and urbanization in Iran are key drivers of the Bottled Water market. As more people move to cities, the demand for packaged water increases due to limited access to clean and safe drinking water. Additionally, Iran's improving economy and rising disposable income levels have made bottled water more affordable and accessible to a larger segment of the population. In conclusion, the Bottled Water market in Iran is experiencing growth due to increasing health consciousness, the demand for premium and flavored water, the rise of eco-friendly packaging options, the local circumstances of Iran's climate and infrastructure, and the underlying macroeconomic factors of population growth, urbanization, and rising disposable income.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.