Bottled Water - Canada

The Bottled Water market in Canada has experienced significant growth in recent years, driven by changing consumer preferences and increasing health consciousness.

Customer preferences: Consumers in Canada have shown a growing preference for bottled water over other beverages, such as carbonated soft drinks and juices. This shift in preference can be attributed to several factors. Firstly, bottled water is perceived as a healthier alternative to sugary drinks, as it does not contain any added sugars or artificial ingredients. Additionally, the convenience and portability of bottled water make it a popular choice for on-the-go consumers.

Trends in the market: One of the key trends in the Canadian Bottled Water market is the rise of premium and functional waters. Consumers are willing to pay a premium for bottled water that offers additional health benefits or unique flavors. This trend can be seen in the increasing popularity of alkaline water, which is believed to have a higher pH level and provide better hydration. Similarly, flavored and infused waters have gained traction among consumers looking for a more refreshing and flavorful option. Another trend in the market is the growing demand for sustainable packaging. As environmental concerns become more prominent, consumers are seeking bottled water brands that use eco-friendly packaging materials, such as recycled plastic or biodegradable materials. This trend has prompted many companies to invest in sustainable packaging solutions and promote their commitment to environmental stewardship.

Local special circumstances: Canada's vast natural resources, including its abundant freshwater supply, have contributed to the growth of the Bottled Water market. The country's pristine natural environment and stringent regulations on water quality have positioned Canadian bottled water brands as a trusted and reliable choice for consumers. Additionally, the country's multicultural population has led to a diverse range of bottled water options, catering to different taste preferences and cultural backgrounds.

Underlying macroeconomic factors: The strong economy and high disposable income levels in Canada have also played a role in the growth of the Bottled Water market. As consumers become more affluent, they are willing to spend more on premium and healthier products, including bottled water. Furthermore, the increasing urbanization and busy lifestyles in Canada have contributed to the demand for convenient and portable beverages like bottled water. In conclusion, the Bottled Water market in Canada is experiencing growth due to changing consumer preferences, including a shift towards healthier beverages and a demand for convenience. The market is also influenced by trends such as the rise of premium and functional waters, as well as the demand for sustainable packaging. Canada's natural resources, multicultural population, strong economy, and high disposable income levels are underlying macroeconomic factors driving the growth of the market.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.