Living Room Furniture - South America

South America

In South America, the revenue in the Living Room Furniture market is projected to reach €10.35bn in 2024.
According to the forecast, the market is expected to grow at an annual rate of 3.90% (CAGR 2024-2029).
When compared to global figures, in the United States generates the highest revenue in this segment, reaching €67,770m in 2024.
In terms of per capita revenues, in South America generates €25.04 per person in 2024.
The demand for South American artisanal wooden furniture is on the rise, reflecting a growing appreciation for traditional craftsmanship and natural materials in the region's living room furniture market.

Key regions: China, Germany, Brazil, France, United States

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Analyst Opinion

The Living Room Furniture market in South America is experiencing significant growth and development. Customer preferences have shifted towards more modern and functional furniture designs. This trend is driven by the increasing urbanization and changing lifestyles in the region. Additionally, local special circumstances such as the growing middle class and increasing disposable incomes are contributing to the growth of the market.

Customer preferences: in the Living Room Furniture market in South America have evolved over time. Consumers are now seeking furniture that is not only aesthetically pleasing but also functional and space-saving. This shift can be attributed to the increasing urbanization in the region, with many people living in smaller apartments or houses. As a result, there is a growing demand for compact and multi-purpose furniture that can maximize the use of limited space. Additionally, consumers are also looking for furniture that is easy to clean and maintain, as they prioritize convenience and practicality in their busy lives. Trends in the market show a growing preference for modern and contemporary furniture designs. This can be seen in the popularity of sleek and minimalist furniture styles, characterized by clean lines and neutral colors. This trend is influenced by global design influences and the desire for a more sophisticated and cosmopolitan look. Additionally, there is a growing interest in sustainable and eco-friendly furniture materials, as consumers become more conscious of their environmental impact.

Local special circumstances: in South America are contributing to the growth of the Living Room Furniture market. The region has experienced a significant increase in the middle class population, resulting in higher disposable incomes and increased purchasing power. This has led to a rise in consumer spending on home furnishings, including living room furniture. Furthermore, South America has a rich cultural heritage and diverse design influences, which are reflected in the local furniture industry. This uniqueness and craftsmanship of locally-made furniture products have gained popularity among consumers, leading to a boost in the domestic market. Underlying macroeconomic factors also play a role in the development of the Living Room Furniture market in South America. Economic stability and steady gdp growth in the region have created a favorable environment for investment and consumer spending. Additionally, favorable government policies and initiatives to promote the local manufacturing industry have further stimulated the growth of the market. The increasing urbanization and rising population in South America also contribute to the demand for living room furniture, as more people are in need of furnishing their homes. In conclusion, the Living Room Furniture market in South America is experiencing growth and development driven by changing customer preferences, local special circumstances, and

Underlying macroeconomic factors:. The shift towards more modern and functional furniture designs, the growing middle class and increasing disposable incomes, and the favorable economic environment all contribute to the expansion of the market.

Methodology

Data coverage:

Data encompasses B2C enterprises. Figures are based on home furnishings and furniture found in every room of the home. This market is categorized by the room where the furniture is likely to be used and consists of the following: Living Room, Bedroom, Kitchen & Dining room, Outdoor, Home Office, and Baby & Children's Furniture. The Furniture market also includes Lamps and Lighting and Home Décor because the furnishings and accessories within these categories are not specific to any room.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as consumer spending and GDP. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing is well suited for forecasting the Furniture market with a projected steady growth. The main drivers are furniture and furnishings, carpets and other floor coverings, and consumer spending per capita.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.