Home Décor - Uganda

Uganda

In Uganda, the revenue generated in the Home Décor market Segment in 2024 amounts to €31.95m.
It is projected that the market will experience an annual growth rate of 2.63% (CAGR 2024-2029).
When compared to global figures, in the United States generates the highest revenue in this segment, with €32,520m in 2024.
In terms of per person revenues, in Uganda generates €0.64 in 2024.
The demand for handcrafted Ugandan home décor items is on the rise, as consumers seek unique and culturally authentic pieces for their living spaces.

Key regions: India, France, United States, Canada, Denmark

Mercado

Región

Comparación de regiones

Moneda

Analyst Opinion

The Home Décor market in Uganda has been experiencing significant growth in recent years, driven by changing customer preferences, emerging trends in the market, and local special circumstances.

Customer preferences: in the Home Décor market in Uganda have been shifting towards more modern and contemporary styles. Customers are increasingly looking for unique and stylish products that reflect their personal taste and lifestyle. This has led to a rise in demand for home décor items that are made from sustainable materials, such as bamboo and recycled materials, as well as products that are locally sourced and produced. Customers are also seeking out products that are affordable and offer good value for money. Trends in the Home Décor market in Uganda include the growing popularity of handmade and artisanal products. Customers are increasingly interested in supporting local artisans and craftsmen, and are willing to pay a premium for products that are handmade and have a unique story behind them. This trend has also led to an increase in the number of small-scale businesses and entrepreneurs in the home décor industry.

Local special circumstances: in Uganda, such as the country's rich cultural heritage and diverse ethnic groups, have also influenced the development of the Home Décor market. Customers in Uganda have a strong appreciation for traditional and ethnic designs, and there is a growing demand for home décor items that reflect the country's cultural identity. This has led to the emergence of a niche market for traditional and ethnic home décor products, which are often handmade and incorporate traditional materials and techniques. Underlying macroeconomic factors, such as a growing middle class and increasing disposable incomes, have also contributed to the growth of the Home Décor market in Uganda. As more people are able to afford to buy their own homes, there is a greater demand for home décor items to personalize and decorate these spaces. Additionally, the rapid urbanization and modernization of cities in Uganda has created a need for modern and contemporary home décor products to meet the changing tastes and preferences of urban consumers. In conclusion, the Home Décor market in Uganda is developing in response to changing customer preferences, emerging trends, and local special circumstances. Customers are increasingly looking for unique and stylish products that reflect their personal taste and lifestyle, and there is a growing demand for handmade and artisanal products. The country's rich cultural heritage and diverse ethnic groups have also influenced the development of the market, with a niche market for traditional and ethnic home décor products emerging.

Underlying macroeconomic factors: such as a growing middle class and increasing disposable incomes, have also contributed to the growth of the market.

Methodology

Data coverage:

Data encompasses B2C enterprises. Figures are based on home furnishings and furniture found in every room of the home. This market is categorized by the room where the furniture is likely to be used and consists of the following: Living Room, Bedroom, Kitchen & Dining room, Outdoor, Home Office, and Baby & Children's Furniture. The Furniture market also includes Lamps and Lighting and Home Décor because the furnishings and accessories within these categories are not specific to any room.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as consumer spending and GDP. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing is well suited for forecasting the Furniture market with a projected steady growth. The main drivers are furniture and furnishings, carpets and other floor coverings, and consumer spending per capita.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.