Home Décor - Europe

  • Europe
  • In Europe, the revenue generated in the Home Décor market Segment is estimated to be €35.13bn in 2024.
  • It is projected to experience an annual growth rate of 2.37% (CAGR 2024-2029).
  • When compared globally, in the United States leads the market with a revenue of €32,860m in 2024.
  • Taking into account the total population, per person revenues of €41.63 are anticipated in 2024.
  • In France, the home décor market is seeing a rise in demand for vintage-inspired furniture and eclectic design styles.

Key regions: India, France, United States, Canada, Denmark

Comparación de regiones

Analyst Opinion

The Home Décor market in Europe is experiencing significant growth and development in recent years.

Customer preferences:
Customers in Europe have shown a growing interest in home décor products and have become more willing to invest in these items. They are increasingly seeking unique and personalized pieces that reflect their individual style and taste. Additionally, there is a growing demand for sustainable and eco-friendly products in the home décor market, as customers are becoming more conscious of the environmental impact of their purchases.

Trends in the market:
One of the major trends in the European home décor market is the rise of online shopping. With the increasing popularity of e-commerce platforms, customers now have easy access to a wide range of home décor products from different brands and retailers. This has led to increased competition among companies, as they strive to offer unique and high-quality products to attract customers. Another trend in the market is the growing popularity of minimalist and Scandinavian-inspired designs. Customers are gravitating towards clean lines, neutral colors, and natural materials in their home décor choices. This trend is driven by a desire for simplicity and a clutter-free living environment.

Local special circumstances:
The home décor market in Europe is diverse and varied, with each country having its own unique preferences and styles. For example, Scandinavian countries such as Sweden and Denmark are known for their minimalist and functional designs, while countries like Italy and France are renowned for their luxurious and ornate styles. These local special circumstances influence the types of products that are popular in each country and the design aesthetics that customers gravitate towards.

Underlying macroeconomic factors:
The growth of the home décor market in Europe can be attributed to several underlying macroeconomic factors. Firstly, the improving economic conditions in many European countries have led to increased consumer spending power, allowing customers to invest more in home décor products. Additionally, the rising urbanization and increasing number of households in Europe have created a greater demand for home furnishings and décor items. Furthermore, the growing trend of home renovation and remodeling has also contributed to the growth of the home décor market. As homeowners seek to update and personalize their living spaces, they are investing in new furniture, lighting, and decorative items to transform their homes. In conclusion, the Home Décor market in Europe is experiencing significant growth and development due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. As customers become more interested in home décor and seek unique and sustainable products, companies in the market are adapting to meet these demands. The rise of online shopping and the popularity of minimalist designs are also shaping the market landscape. With the improving economic conditions and increasing urbanization in Europe, the home décor market is expected to continue its growth trajectory in the coming years.


Data coverage:

Data encompasses B2C enterprises. Figures are based on home furnishings and furniture found in every room of the home. This market is segmented by the room where the furniture is likely to be used and consists of the following: Living Room, Bedroom, Kitchen and Dining room, Bathroom, Outdoor, and Home Office. The Furniture market also includes Lamps and Lighting and Home Decor because the furnishings and accessories within these segments are not specific to any room.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as consumer spending and GDP. This data helps us to estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing is well suited for forecasting the Furniture market with a projected steady growth. The main drivers are furniture and furnishings, carpets and other floor coverings, and consumer spending per capita.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.

Visión general

  • Revenue
  • Key Players
  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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