Sneakers - Germany

Germany

In 2024, the revenue in the Sneakers segment in Germany amounts to €2.57bn.
It is projected that the market will grow at an annual rate of 5.14% (CAGR 2024-2028).
When compared globally, in the United States generates the highest revenue in the Sneakers segment with €21,390.00m projected revenue in 2024.
The revenue generated per person in Germany in 2024 is €30.75, when considering the total population figures.
In the Sneakers segment, the expected volume is predicted to reach 37.35m pairs by 2028, with a growth rate of 2.6% projected for 2025.
Furthermore, the average volume per person in the Sneakers segment is predicted to be 0.40pairs in 2024 in Germany.
Germany's sneaker market is increasingly focused on sustainability, with brands like Adidas and Veja leading the way in eco-friendly materials and production methods.

Key regions: India, Australia, India, Vietnam, United Kingdom

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Región

Comparación de regiones

Moneda

Analyst Opinion

Since fashion trends have frequently carried over into the sneakers industry, they have now become a part of the everyday style of 40% of consumers, according to the Statista Global Consumer Survey. In terms of revenue value, the United States is in the lead, where sneakers have long been thought of as a culture. When it comes to revenue numbers, the Sneaker segment is led by two of its biggest players, Nike and Adidas.

Methodology

Data coverage:

Data encompasses B2C enterprises. Figures are based on the consumer spending on footwear which comprises Sneakers, Athletic Footwear, Leather Footwear, and Textile & Other Footwear segments that are produced for private end customers for both offline retail (department stores, traditional specialist shops) and online retail (e-commerce, ordering by catalog).

Modeling approach / Market size:

Market sizes are determined by a combined Top-Down and Bottom-Up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use resources from the Statista platform, national statistics, industry research, market data from independent databases and third-party sources, historical developments, current trends, reported performance indicators from the key market players, and Statista interviews with market experts. Next we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, consumer price index, and population. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the exponential trend smoothing illustrates suited forecasting for the Footwear market with projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.