TV, Radio & Multimedia - Vietnam

  • Vietnam
  • In 2024, the revenue in the TV, Radio & Multimedia market in Vietnam amounts to €1,270.0m.
  • It is projected to have an annual growth rate of 3.40% (CAGR 2024-2029).
  • in China leads the global market with a revenue of €37,000.0m in 2024.
  • In terms of per person revenue, in Vietnam generates €12.65 in 2024.
  • By 2029, the volume in the TV, Radio & Multimedia market is expected to reach 29.9m pieces.
  • There will be a volume growth of 4.7% in 2025.
  • The average volume per person in the TV, Radio & Multimedia market is projected to be 0.2pieces in 2024.
  • "Vietnam's TV market is witnessing a surge in digital streaming platforms, as viewers increasingly turn to online content for entertainment."

Key regions: Europe, Germany, Brazil, India, Vietnam

Comparación de regiones

Analyst Opinion

In 2022, the TV, Radio & Multimedia segment witnessed a slight decline due to supply chain disruptions caused by geopolitical tensions and the rebound in consumption from the previous year. Economic slowdown, skyrocketing inflation rate and higher energy prices also lead to decreased consumer spending on home entertainment equipment. The global TV, Radio & Multimedia segment revenue landed on US$181 billion in 2022, marking a 2.2% decrease compared to 2021.

Despite the challenging conditions, established tech giants such as Samsung, LG, and Sony are expected to maintain their dominance in the market due to their strong brand recognition and product offerings across various audio and video devices, including smart TVs and smart speakers. Nonetheless, smaller players such as Roku, Sonos, and Vizio with innovative products and a focus on niche markets may also witness growth.

The long-term outlook for the TV, Radio & Multimedia segment is promising, with anticipated growth and evolution driven by advancements in technology and evolving consumer preferences. The increasing demand for high-quality video and audio experiences has created significant opportunities for companies in this market. The increasing popularity of smart home devices, including smart speakers and home theater systems, is expected to continue, enabling consumers to improve their in-home entertainment experiences. As a result, the TV, Radio & Multimedia segment is bound to profit from this development


Data coverage:

The data encompasses B2C enterprises. Figures are based on consumer spending on electronic and digital devices used privately either for entertainment (televisions, game consoles, smart speakers, etc.), communication (telephones, smartphones, etc.) or home-office activities (printers, copiers, etc.).

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Global Consumer Survey), as well as performance factors (e.g., user penetration, price per product, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, number of internet users, smartphone penetration rate, household number and consumer price index. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting electronic products due to the non-linear growth of technology adoption and regular product upgrade. The main drivers are GDP per capita, consumer spending per capita, and 5G penetration rate.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). GCS data is reweighted for representativeness.

Visión general

  • Revenue
  • Key Players
  • Volume
  • Price
  • Analyst Opinion
  • Sales Channels
  • Global Comparison
  • Methodology
  • Key Market Indicators
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