Market Insights Consumer Beauty & Personal Care Cosmetics

Lip Cosmetics - Vietnam

Vietnam

In Vietnam, the revenue generated in the Lips market reached €116.10m in 2024.
It is projected to experience an annual growth rate of 3.44% (CAGR 2024-2029).
Comparatively, in the United States generates the highest revenue in the global market, amounting to €3,710m in 2024.
When considering the population size, the per person revenue in Vietnam for 2024 is €1.17.
Vietnamese consumers are increasingly gravitating towards long-lasting and matte lipsticks, reflecting a growing demand for durable and natural-looking lip products in the Vietnamese market.

Key regions: United Kingdom, United States, India, United Arab Emirates, Indonesia

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Methodology

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.