Market Insights Consumer Beauty & Personal Care Cosmetics

Lip Cosmetics - Vietnam

Vietnam

In Vietnam, the revenue generated in the Lips market reached €114.90m in 2024.
It is projected to experience an annual growth rate of 3.06% (CAGR 2024-2029).
Comparatively, in the United States generates the highest revenue in the global market, amounting to €3,671m in 2024.
When considering the population size, the per person revenue in Vietnam for 2024 is €1.16.
Vietnamese consumers are increasingly gravitating towards long-lasting and matte lipsticks, reflecting a growing demand for durable and natural-looking lip products in the Vietnamese market.

Key regions: United Kingdom, United States, India, United Arab Emirates, Indonesia

Mercado

Región

Comparación de regiones

Moneda

Methodology

Data coverage:

The data encompasses B2C enterprises. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations such as population, GDP per capita, and Human Development Index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, multiple forecasting techniques based on different forecasting methods, such as Autoregressive Integrated Moving Average (ARIMA) and exponential trend smoothing, can provide the most accurate forecasts.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.