Wine - Israel

The Wine market in Israel has been experiencing significant growth in recent years, driven by changing customer preferences, emerging trends, and local special circumstances. Customer preferences in the Wine market in Israel have been shifting towards premium and high-quality wines. Israeli consumers are becoming more knowledgeable about wine and are willing to pay a premium for wines that offer unique flavors and characteristics. This shift in preferences is driven by a desire for a more sophisticated and refined drinking experience. Additionally, there is a growing interest in organic and natural wines, as consumers become more conscious of their health and the environment. Trends in the Wine market in Israel include the rise of boutique wineries and the increasing popularity of wine tourism. Boutique wineries, which produce limited quantities of high-quality wines, have gained a strong following among wine enthusiasts. These wineries offer unique and exclusive wines that cater to the discerning tastes of consumers. Wine tourism has also become a popular trend, with visitors flocking to Israel's wine regions to experience the vineyards, wineries, and tasting rooms. This trend has boosted the local economy and has increased the visibility of Israeli wines on the global stage. Local special circumstances in Israel have contributed to the development of the Wine market. Israel's Mediterranean climate, with its hot summers and mild winters, provides ideal conditions for grape cultivation. The country's diverse terroir, which includes fertile valleys, rolling hills, and rugged mountains, allows for the production of a wide variety of grape varietals. Additionally, Israel's rich winemaking tradition, dating back thousands of years, has helped establish the country's reputation as a producer of high-quality wines. This heritage, combined with modern winemaking techniques and technologies, has enabled Israeli winemakers to create wines that are both rooted in tradition and innovative. Underlying macroeconomic factors have also played a role in the development of the Wine market in Israel. The country's strong economy, stable political environment, and growing tourism industry have created a favorable business environment for winemakers. Increased disposable income and a growing middle class have also contributed to the rising demand for premium wines. Furthermore, Israel's export-oriented approach has allowed its winemakers to tap into international markets and gain recognition for their products. In conclusion, the Wine market in Israel is experiencing growth due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. The shift towards premium and high-quality wines, the rise of boutique wineries, and the increasing popularity of wine tourism are driving this growth. Israel's Mediterranean climate, diverse terroir, rich winemaking tradition, and favorable business environment are also contributing factors. As the market continues to evolve, Israeli winemakers are well-positioned to capitalize on these trends and further establish themselves on the global stage.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.