Cider, Perry & Rice Wine - Israel

The Cider, Perry & Rice Wine market in Israel is experiencing significant growth due to changing customer preferences and local special circumstances.

Customer preferences: In recent years, there has been a shift in customer preferences towards healthier and more natural alcoholic beverages. Consumers are becoming more conscious about their health and are looking for alternatives to traditional alcoholic drinks. Cider, Perry, and Rice Wine offer a refreshing and lighter option compared to beer and spirits. These beverages are often perceived as being more natural and less processed, appealing to health-conscious consumers. Additionally, the fruity and aromatic flavors of cider and perry are also gaining popularity among younger consumers who are looking for unique and flavorful drinking experiences.

Trends in the market: The Cider, Perry & Rice Wine market in Israel is witnessing a surge in demand, driven by the growing popularity of craft and artisanal products. Consumers are increasingly seeking out locally produced and unique beverages, and cider, perry, and rice wine fit into this trend perfectly. Craft cider and perry producers are emerging in Israel, offering a wide range of flavors and styles to cater to different consumer preferences. This trend is further supported by the rising number of cider festivals and events, which showcase the diversity and quality of these beverages.

Local special circumstances: Israel has a rich agricultural heritage, and this plays a significant role in the development of the Cider, Perry & Rice Wine market. The country's favorable climate and diverse range of fruits provide ample opportunities for local producers to experiment with different flavors and ingredients. Israeli cider and perry makers are utilizing locally sourced fruits such as apples, pears, and other fruits to create unique and distinct products. This focus on local ingredients not only adds to the appeal of these beverages but also supports the local economy and promotes sustainability.

Underlying macroeconomic factors: Israel's strong economy and high disposable income levels are contributing to the growth of the Cider, Perry & Rice Wine market. As consumers have more purchasing power, they are willing to explore and experiment with different alcoholic beverages, including cider, perry, and rice wine. Additionally, the increasing number of tourists visiting Israel has also created a demand for these beverages. Tourists are often looking for authentic and local experiences, and trying locally produced cider, perry, and rice wine is seen as a part of that experience. In conclusion, the Cider, Perry & Rice Wine market in Israel is experiencing growth due to changing customer preferences towards healthier and more natural alcoholic beverages, the trend of craft and artisanal products, the country's rich agricultural heritage, and the underlying macroeconomic factors of a strong economy and high disposable income levels.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.