Brandy - China

  • China
  • Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Brandy market amounts to €2.6bn in 2024.
  • Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to €0.4bn in 2024.
  • Revenue, combined amounts to €3.0bn in 2024.
  • The revenue, at home is expected to grow annually by 3.04% (CAGR 2024-2029).
  • In global comparison, most revenue, at home is generated in the United States (€8,760m in 2024).
  • In relation to total population figures, the average revenue per capita, at home of €1.81 are generated in 2024.
  • In the Brandy market, volume, at home is expected to amount to 105.9m L by 2024.
  • Volume, out-of-home is expected to amount to 7.0m L in 2024.
  • Volume, combined is expected to amount to 112.9m L in 2024.
  • The Brandy market is expected to show a volume growth, at home of 1.1% in 2025.
  • The average volume per person, at home in the Brandy market is expected to amount to 0.07L in 2024.

Key regions: India, Singapore, United Kingdom, Russia, United States

 
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Región
 
Comparación de regiones
 
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Methodology

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.

Visión general

  • Revenue
  • Key Players
  • Volume
  • Price
  • Sales Channels
  • Global Comparison
  • Methodology
  • Key Market Indicators
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