Hard Seltzer - Morocco

The Hard Seltzer market in Morocco has been experiencing significant growth in recent years.

Customer preferences: Moroccan consumers are increasingly gravitating towards healthier beverage options, and this has contributed to the rise in popularity of Hard Seltzers. These low-calorie, low-sugar alcoholic beverages appeal to health-conscious individuals who still want to enjoy a refreshing drink without the guilt. Additionally, the younger demographic in Morocco is more open to trying new and innovative products, and Hard Seltzers have gained traction among this group.

Trends in the market: One of the key trends in the Hard Seltzer market in Morocco is the increasing availability of different flavors. Manufacturers are constantly introducing new and unique flavors to cater to the diverse tastes of consumers. This variety of flavors has helped to attract a wider consumer base and has contributed to the overall growth of the market. Additionally, the market has witnessed the entry of both local and international brands, further expanding the options available to consumers.

Local special circumstances: Morocco's warm climate and vibrant tourism industry have also played a role in the development of the Hard Seltzer market. The country's hot summers make it an ideal market for refreshing and light beverages like Hard Seltzers. Furthermore, the increasing number of tourists visiting Morocco, especially from Western countries where Hard Seltzers are already popular, has created a demand for these beverages in the local market.

Underlying macroeconomic factors: The growing middle class in Morocco and the increasing disposable income among consumers have also contributed to the growth of the Hard Seltzer market. As consumers have more discretionary income, they are willing to spend on premium and innovative products like Hard Seltzers. Additionally, the influence of Western culture and lifestyle trends has also played a role in shaping consumer preferences in Morocco, with Hard Seltzers being seen as a trendy and fashionable beverage option. In conclusion, the Hard Seltzer market in Morocco is experiencing growth due to changing consumer preferences towards healthier options, the availability of a wide range of flavors, the country's warm climate and vibrant tourism industry, and the increasing disposable income among consumers. These factors have created a favorable environment for the development and expansion of the Hard Seltzer market in Morocco.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.