Cider, Perry & Rice Wine - Poland

The Cider, Perry & Rice Wine market in Poland has been experiencing significant growth in recent years.

Customer preferences: Polish consumers are increasingly turning to alternative alcoholic beverages such as cider, perry, and rice wine. This shift in consumer preferences can be attributed to several factors. Firstly, there is a growing trend towards healthier lifestyles, with consumers seeking out beverages that are perceived as being more natural and less processed. Cider, perry, and rice wine are often marketed as being made from natural ingredients and are seen as a healthier alternative to traditional alcoholic beverages. Additionally, these drinks are often lower in alcohol content compared to other alcoholic beverages, making them more appealing to consumers who are looking for a lighter option.

Trends in the market: The Cider, Perry & Rice Wine market in Poland has seen a steady increase in both production and consumption. This can be attributed to several trends in the market. Firstly, there has been an increase in the number of local producers entering the market, offering a wider variety of products to consumers. This has led to increased competition and innovation in the sector, with producers introducing new flavors and styles of cider, perry, and rice wine to cater to different consumer preferences. Additionally, there has been a rise in the popularity of craft and artisanal beverages, with consumers seeking out unique and high-quality products. This has further contributed to the growth of the market, as consumers are willing to pay a premium for these types of products.

Local special circumstances: Poland has a rich tradition of fruit cultivation, particularly apples, which has contributed to the growth of the cider market. The country has a favorable climate and fertile soil, making it ideal for apple production. This has allowed local producers to source high-quality ingredients for their products, which has been a key factor in their success. Additionally, Poland has a strong cultural connection to cider, with a long history of cider production and consumption. This has helped to create a market that is receptive to cider and other alternative alcoholic beverages.

Underlying macroeconomic factors: The growth of the Cider, Perry & Rice Wine market in Poland can also be attributed to several underlying macroeconomic factors. Firstly, Poland has experienced strong economic growth in recent years, leading to an increase in disposable income for many consumers. This has allowed them to spend more on discretionary items such as alcoholic beverages. Additionally, Poland has a large and growing population, providing a large consumer base for producers to target. Finally, the country has a well-developed distribution network, with a wide range of retail outlets and online platforms that make it easy for consumers to access cider, perry, and rice wine. This has helped to drive the growth of the market by increasing the availability of these products to consumers.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.