Spirits - Poland

The Spirits market in Poland has been experiencing steady growth in recent years, driven by changing customer preferences, emerging trends, and local special circumstances.

Customer preferences: Polish consumers have shown a growing interest in premium and craft spirits, as they seek unique and high-quality products. This shift in preference can be attributed to a combination of factors, including increasing disposable incomes, a desire for more sophisticated and diverse drinking experiences, and a growing appreciation for local craftsmanship. Consumers are willing to pay a premium for spirits that offer distinct flavors, innovative production methods, and a sense of authenticity.

Trends in the market: One notable trend in the Polish Spirits market is the rise of flavored spirits. Flavored vodkas, in particular, have gained popularity among consumers looking for new and exciting taste experiences. This trend is driven by a desire for variety and experimentation, as well as the influence of global flavor trends. Manufacturers are responding to this demand by introducing a wide range of flavored spirits, including fruit-infused vodkas and botanical gins. Another trend in the market is the increasing popularity of whiskey. Polish consumers are developing a taste for this traditional spirit, with a growing number of whiskey bars and specialized shops opening across the country. This trend can be attributed to the influence of global whiskey culture, as well as the efforts of whiskey producers to educate consumers and promote their products. Whiskey is seen as a symbol of sophistication and prestige, appealing to consumers who are looking to elevate their drinking experience.

Local special circumstances: Poland has a strong tradition of spirits production, particularly vodka. The country is known for its high-quality vodka brands, which have gained recognition both domestically and internationally. This heritage and expertise in spirits production have created a favorable environment for the growth of the Spirits market in Poland. Consumers have a deep appreciation for Polish spirits and are proud to support local brands.

Underlying macroeconomic factors: The growth of the Spirits market in Poland is also influenced by underlying macroeconomic factors. Poland has experienced steady economic growth in recent years, with rising disposable incomes and an expanding middle class. This has contributed to increased consumer spending on premium products, including spirits. Additionally, Poland's membership in the European Union has facilitated trade and export opportunities for the country's spirits producers, further driving growth in the market. In conclusion, the Spirits market in Poland is developing in response to changing customer preferences, emerging trends, and local special circumstances. Polish consumers are increasingly seeking premium and craft spirits, flavored vodkas, and whiskey, driven by factors such as increasing disposable incomes, a desire for variety, and a strong tradition of spirits production. The market is also influenced by underlying macroeconomic factors, including steady economic growth and favorable trade opportunities. As a result, the Spirits market in Poland is expected to continue its positive trajectory in the coming years.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.