Cider, Perry & Rice Wine - Malawi

The Cider, Perry & Rice Wine market in Malawi has been experiencing steady growth in recent years.

Customer preferences: In Malawi, there is a growing demand for alcoholic beverages, including cider, perry, and rice wine. This can be attributed to changing consumer preferences and an increasing interest in exploring different types of drinks. Customers are looking for unique and exotic flavors that offer a refreshing alternative to traditional alcoholic beverages. Additionally, there is a trend towards healthier options, and these types of beverages are often perceived as being more natural and less processed compared to other alcoholic drinks.

Trends in the market: One of the key trends in the Cider, Perry & Rice Wine market in Malawi is the introduction of new flavors and varieties. Manufacturers are constantly innovating to cater to the evolving tastes of consumers. This includes experimenting with different fruit blends and incorporating local ingredients to create distinct and appealing flavors. The market is also witnessing a rise in the popularity of craft and artisanal products, as consumers seek out high-quality and unique options.

Local special circumstances: Malawi has a favorable climate for growing various fruits, including apples, pears, and rice. This provides a unique advantage for the production of cider, perry, and rice wine. Local producers have access to fresh and high-quality ingredients, which can contribute to the overall quality and taste of the beverages. Furthermore, the cultural diversity in Malawi contributes to the demand for a wide range of flavors and varieties, as different regions have their own traditional drinks and preferences.

Underlying macroeconomic factors: The growth of the Cider, Perry & Rice Wine market in Malawi can also be attributed to favorable macroeconomic factors. The country has experienced stable economic growth in recent years, which has led to an increase in disposable income. As a result, consumers have more purchasing power and are willing to spend on premium and specialty products. Additionally, the tourism industry in Malawi has been growing, attracting both domestic and international tourists. This has created a demand for unique and locally-produced beverages, further driving the growth of the market. In conclusion, the Cider, Perry & Rice Wine market in Malawi is developing due to changing customer preferences, the introduction of new flavors and varieties, favorable local circumstances, and underlying macroeconomic factors. As consumers seek out unique and refreshing options, the market is expected to continue its growth trajectory in the coming years.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.