Beer - Malta

The Beer market in Malta has been experiencing significant growth in recent years, driven by changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors.

Customer preferences: In Malta, there has been a shift in customer preferences towards craft beer and premium beer options. Consumers are increasingly seeking unique and high-quality beer products, leading to a rise in the popularity of craft breweries and microbreweries. This trend is driven by a growing interest in locally produced and artisanal beverages, as well as a desire for more diverse flavor profiles.

Trends in the market: One of the key trends in the beer market in Malta is the rise of beer tourism. Malta has seen an increase in the number of beer festivals, brewery tours, and tasting events, attracting both locals and tourists. This trend is fueled by the growing interest in experiencing the local beer culture and exploring different beer styles. Another trend in the market is the increasing popularity of low-alcohol and non-alcoholic beer options. Health-conscious consumers are opting for lighter beer alternatives, and breweries are responding to this demand by introducing a variety of low-alcohol and non-alcoholic options. This trend is also influenced by changing societal norms and a greater emphasis on responsible drinking.

Local special circumstances: One of the unique aspects of the beer market in Malta is its small size and close-knit community. With a relatively small population, local breweries have the advantage of being able to establish personal connections with their customers and create a sense of community. This fosters brand loyalty and encourages consumers to support local beer producers. Additionally, Malta's Mediterranean climate and tourism industry contribute to the demand for beer. The warm weather and influx of tourists create a favorable environment for beer consumption, particularly during the summer months. This presents opportunities for breweries to introduce seasonal and refreshing beer options to cater to the preferences of both locals and tourists.

Underlying macroeconomic factors: The overall economic growth and stability in Malta have played a significant role in the development of the beer market. With a growing economy and increasing disposable income, consumers have more purchasing power to spend on discretionary items such as craft beer and premium beer options. This has created a favorable market environment for breweries to expand their product offerings and cater to evolving customer preferences. Furthermore, the government's support for the local beer industry through policies and regulations has also contributed to the growth of the market. Initiatives such as tax incentives for craft breweries and the promotion of local beer culture have encouraged entrepreneurship and innovation in the industry. In conclusion, the Beer market in Malta is experiencing growth due to changing customer preferences towards craft beer and premium options, emerging trends such as beer tourism and the popularity of low-alcohol beers, local special circumstances including the small size of the market and the Mediterranean climate, and underlying macroeconomic factors such as economic growth and government support. These factors have created a dynamic and thriving beer market in Malta.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.