Beer - Chile

The Beer market in Chile has been experiencing significant growth in recent years.

Customer preferences: Chilean consumers have shown a growing preference for beer over other alcoholic beverages. This can be attributed to several factors, including changing consumer lifestyles and a shift towards more social and outdoor activities. Additionally, the increasing popularity of craft beer and the availability of a wide variety of flavors and styles have also contributed to the rising demand for beer in Chile.

Trends in the market: One of the key trends in the beer market in Chile is the growing popularity of craft beer. Craft breweries have been emerging across the country, offering unique and innovative beer flavors that cater to the evolving tastes of consumers. This trend reflects a global movement towards artisanal and locally-produced products, as consumers seek more authentic and high-quality experiences. Another trend in the market is the increasing demand for low-alcohol and non-alcoholic beer. Health-conscious consumers are opting for these options as they look for ways to enjoy the taste of beer without the negative effects of alcohol. This trend aligns with the global shift towards healthier lifestyles and the growing awareness of the importance of moderation in alcohol consumption.

Local special circumstances: Chile's beer market is also influenced by its unique geography and climate. The country's long coastline and diverse landscapes provide an ideal setting for outdoor activities such as beach parties, barbecues, and hiking. Beer is often the beverage of choice in these social gatherings, further driving the demand for beer in the country. Additionally, Chile's growing tourism industry has also contributed to the growth of the beer market. As more international tourists visit the country, they bring with them their preferences for beer, leading to an increased demand for both local and international beer brands.

Underlying macroeconomic factors: The overall economic stability and growth in Chile have also played a role in the development of the beer market. A growing middle class with increasing disposable income has resulted in higher purchasing power, allowing consumers to spend more on discretionary items such as beer. Furthermore, the government's efforts to attract foreign investment and promote entrepreneurship have created a favorable business environment for breweries, leading to increased competition and innovation in the market. In conclusion, the Beer market in Chile has been driven by changing customer preferences, including a growing preference for craft beer and the demand for healthier beer options. The country's unique geography and climate, along with the growing tourism industry, have also contributed to the market's growth. Lastly, the overall economic stability and government policies have created a favorable environment for the beer market to thrive in Chile.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.