Market Insights Advertising & Media Sports Soccer

Soccer Merchandise - Asia

Asia

Revenue in the Soccer Merchandise market is projected to reach €2.04bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 2.43%, resulting in a projected market volume of €2.30bn by 2029.
In global comparison, most revenue will be generated in the United States (€1,281.00m in 2024).
The average revenue per user (ARPU) in the Soccer Merchandise market is projected to amount to €8.65 in 2024.
In the Soccer Merchandise market, the number of users is expected to amount to 260.7m users by 2029.
User penetration in the Soccer Merchandise market will be at 5.2% in 2024.

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Analyst Opinion

The Soccer Merchandise Market in Asia is facing slow growth due to factors like stagnant demand and high competition among sportswear brands. This is compounded by the overall negligible growth rate in the Sports Market. Despite this, increasing interest in soccer and a rise in disposable income may drive future growth in the region.

Customer preferences: The popularity of soccer in Asia has led to a growing demand for authentic and high-quality soccer merchandise. Not only are fans seeking jerseys and scarves to show their support for their favorite teams, but they are also embracing stylish and trendy merchandise that aligns with their personal fashion preferences. This shift towards fashion-forward soccer merchandise is influenced by the cultural trend of self-expression and individualism among Asian consumers, as well as the growing importance placed on fashionable sportswear in todays society. Additionally, with the rise of e-commerce and social media, there is an increasing demand for limited edition and exclusive merchandise, catering to the desire for unique and trendy products.

Trends in the market: In Asia, the Soccer Merchandise Market has seen a significant boost in recent years, driven by the rising popularity of soccer in the region. This has led to a surge in demand for licensed team merchandise, especially from top European clubs. This trend is expected to continue, given the regions strong fan base and the increasing investments in soccer. With the rise of e-commerce and social media, online sales of soccer merchandise are also on the rise. This presents opportunities for industry players to expand their reach and appeal to a wider audience, but also poses challenges in terms of intellectual property rights and counterfeit products. As the soccer market in Asia continues to grow, it will become increasingly important for industry stakeholders to adapt to these trends and cater to the evolving needs and preferences of consumers in order to remain competitive.

Local special circumstances: In South Korea, the Soccer Merchandise Market is heavily influenced by the countrys love for soccer and intense fandom culture. This has led to a high demand for official team merchandise and collectibles. Additionally, the market is also influenced by the countrys tech-savvy population, with e-commerce platforms and mobile apps being popular avenues for purchasing soccer merchandise. The governments strict regulations on counterfeit products have also played a role in shaping the market, ensuring the authenticity and quality of products available to consumers.

Underlying macroeconomic factors: The growth of the Soccer Merchandise Market in the Sports Market is also impacted by macroeconomic factors such as consumer spending power, product innovation, and trade policies. Countries with strong economic growth and a large soccer fan base are expected to see a higher demand for soccer merchandise. On the other hand, countries with restrictive import/export policies or weak economic conditions may experience slower market growth due to limited access to new and innovative products. Furthermore, the increasing popularity of soccer and major international events like the World Cup also contribute to the growing demand for soccer merchandise in various countries.

Methodology

Data coverage:

The data encompasses B2C revenues. Figures are based on merchandise spending. All monetary figures refer to consumer spending on goods in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.