Market Insights Advertising & Media Sports Baseball

Baseball Media - Asia

Asia

Revenue in the Baseball Media market is projected to reach €1.30bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 2.63%, resulting in a projected market volume of €1.48bn by 2029.
In global comparison, most revenue will be generated in the United States (€5,412.00m in 2024).
The average revenue per user (ARPU) in the Baseball Media market is projected to amount to €6.57 in 2024.
In the Baseball Media market, the number of users is expected to amount to 212.7m users by 2029.
User penetration in the Baseball Media market will be at 4.4% in 2024.

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Comparación de regiones

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Analyst Opinion

The Baseball Media Market in Asia has seen modest growth due to factors like limited resources, cultural differences, and slow adoption of digital media. This has impacted the overall growth rate, which remains negligible. However, with increasing interest in sports and advancements in technology, the markets potential for growth is promising.

Customer preferences: With the rise of popularity for baseball in Asia, there has been a marked increase in demand for baseball media and coverage. Along with this, there has been a growing interest in online streaming platforms for live games and highlights, as well as social media platforms for updates and discussions on the sport. This trend is greatly influenced by the younger demographics preferences for digital media consumption and the rapid growth of the internet in the region. Additionally, the cultural affinity for sports, particularly baseball, has also contributed to the increasing demand for coverage and content.

Trends in the market: In Asia, there has been a significant increase in the consumption of baseball media, driven by the regions growing interest in the sport. This trend has been amplified by the rise of social media and mobile technology, with an increasing number of fans using platforms like Twitter and Facebook to stay updated on the latest baseball news and games. This has led to a surge in demand for live streaming services and mobile apps that provide access to live games and game highlights. These trends have significant implications for industry stakeholders, as it presents opportunities for revenue growth and audience engagement. However, it also highlights the need for innovation and adaptation in the baseball media market, as the industry continues to evolve and cater to a digital-savvy audience.

Local special circumstances: In Japan, the popularity of baseball has influenced the countrys media market, with a strong emphasis on coverage of baseball games and players. The unique cultural passion for the sport has led to the creation of dedicated sports networks and streaming platforms that cater specifically to baseball fans. Additionally, strict regulations on media ownership have allowed baseball teams to develop their own media properties, creating a highly competitive market for broadcasting rights. This unique combination of cultural and regulatory factors has made the baseball media market in Japan a highly lucrative and dynamic one.

Underlying macroeconomic factors: The growth of the Baseball Media Market within the Sports Market is influenced by macroeconomic factors including technological advancements, government policies, and economic stability. Countries with strong investment in digital media technologies are experiencing faster market growth compared to regions with limited funding. This is further fueled by the increasing demand for sports content and the rise of streaming services. Additionally, economic stability and disposable income of consumers in Asia contributes to the growth of the Baseball Market in the region, as more people have the means to access and consume sports media.

Methodology

Data coverage:

The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.

Modeling approach / Market size:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.