Market Insights Advertising & Media Esports

Publisher Fees - Portugal

Portugal

In Portugal, revenue in the Publisher Fees market market is projected to reach €1.2m in 2024.
The revenue in this market is expected to exhibit an annual growth rate (CAGR 2024-2029) of 0.00%, leading to a projected market volume of €1.2m by 2029.
Although most revenue in the global context is generated China, the figures for Portugal indicate a developing market landscape.
In Portugal, the increasing popularity of eSports is driving up publisher fees, reflecting a growing recognition of the sector's commercial potential and audience engagement.

Key regions: United Kingdom, India, France, Europe, United States

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Analyst Opinion

The Publisher Fees Market within the eSports Market in Portugal has shown negligible growth recently, due to factors such as the slow adoption of digital technologies and limited awareness of online health services. However, with increasing efforts to promote digitalization and educate consumers, the market is expected to experience significant growth in the future.

Customer preferences: The eSports industry in Portugal has seen a significant rise in consumer spending on publisher fees. This can be attributed to the growing popularity of eSports events and tournaments, as well as the increasing number of gamers in the country. Additionally, there has been a shift towards digital platforms and online streaming services for accessing eSports content, with consumers preferring the convenience and flexibility of these options. This trend is expected to continue as more young adults and tech-savvy individuals become interested in this form of entertainment.

Trends in the market: In Portugal, the eSports market is experiencing a significant increase in publisher fees, as more and more publishers recognize the potential of this industry and seek to capitalize on it. This trend is expected to continue, as the eSports market in Portugal is projected to grow at a rapid pace. This could have significant implications for industry stakeholders, including increased revenue opportunities for publishers and further investment in the eSports market. Additionally, this trend could lead to further development and professionalization of the eSports industry in Portugal, making it a more attractive market for international players and investors.

Local special circumstances: In Portugal, the Publisher Fees Market within the eSports Market is influenced by the country's strong gaming culture and its growing popularity among the younger generation. Additionally, the government's support for the development of the eSports industry has led to a favorable regulatory environment for publishers and event organizers. This has resulted in a competitive market with a wide range of fee structures and revenue-sharing models. Furthermore, Portugal's strategic location in Europe has made it a hub for international eSports events, attracting foreign investments and boosting the market's growth.

Underlying macroeconomic factors: The Publisher Fees Market within the eSports Market in Portugal is affected by macroeconomic factors such as the country's economic stability, government policies, and global economic trends. The growth of this market is largely dependent on the overall economic health of the country and its ability to attract investments. Favorable regulatory environments and strong government support for the eSports industry can also contribute to the growth of the Publisher Fees Market. Additionally, the rising popularity of eSports among the younger population and the increasing demand for digital entertainment are key drivers of this market's growth.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Publisher Fees market, which comprises payments from game publishers to Esports organizers for hosting events. All figures are based on net revenues and exclude agency commissions, rebates, and production costs.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.