Market Insights Advertising & Media Esports

Esports Betting - New Zealand

New Zealand

In New Zealand, revenue in the Esports Betting market market is projected to reach €10.3m in 2024.
Revenue in this market is expected to show an annual growth rate (CAGR 2024-2029) of 4.96%, resulting in a projected market volume of €13.2m by 2029.
Although most revenue is generated the United States, the projected market volume in New Zealand is estimated to be €668.8m in 2024.
The average revenue per user (ARPU) in New Zealand is expected to amount to €56.7.
New Zealand's burgeoning esports betting market reflects a growing enthusiasm for competitive gaming, attracting both local and international bettors seeking innovative wagering experiences.

Key regions: India, Sweden, United Kingdom, Asia, Germany

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Analyst Opinion

The Esports Betting market in New Zealand within the eSports market is experiencing steady growth, despite being subued, due to factors such as increasing popularity of eSports, rising interest in online betting, and convenience of digital platforms.

Customer preferences: The popularity of Esports Betting Market has led to a rise in the demand for online gaming platforms and virtual tournaments. This trend is driven by the growing digitalization of the gaming industry, as well as the increasing convenience and accessibility of online gaming for consumers. Additionally, the rise of mobile gaming and virtual reality technologies has also contributed to the growth of the Esports Betting Market, making it a highly desirable and engaging experience for gamers.

Trends in the market: In New Zealand, the Esports Betting Market is experiencing a surge in popularity, with a growing number of betting options and tournaments being offered. This trend is expected to continue, as more traditional sports betting companies enter the market and more partnerships are formed between esports organizations and betting platforms. This trajectory signifies the increasing acceptance and recognition of esports as a legitimate form of competition and entertainment. However, it also raises concerns about gambling addiction and the need for responsible betting practices. For industry stakeholders, this trend presents opportunities for growth and revenue, but also the responsibility to ensure ethical and sustainable practices are in place.

Local special circumstances: In New Zealand, the Esports Betting Market is heavily influenced by the country's high internet penetration rate and tech-savvy population. The country's strong sports culture also plays a significant role, with traditional sports fans embracing esports as a new form of competition. Additionally, the government's progressive stance on gambling regulation has allowed the esports betting market to thrive, providing a secure and regulated environment for players and bettors alike.

Underlying macroeconomic factors: The Esports Betting Market within the eSports Market in New Zealand is impacted by macroeconomic factors such as economic stability, government policies, and global market trends. The country's positive economic outlook and increasing disposable income of its citizens are driving the growth of the market. Additionally, favorable regulatory policies and investments in digital infrastructure are creating a conducive environment for the development of the Esports Betting Market in New Zealand. The increasing popularity of eSports globally is also contributing to the growth of the market, as it attracts investments and creates opportunities for players and businesses in the country.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Esports betting market, which comprises revenues from online betting on Esports events. All figures are based on net revenues and exclude agency commissions, rebates, and production costs.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.