Market Insights Advertising & Media Advertising

In-App Advertising - Denmark

Denmark

Ad spending in the In-App Advertising market in Denmark is forecasted to reach €554.10m in 2024.
The market is expected to experience an annual growth rate (CAGR 2024-2029) of 7.56%, leading to a projected market volume of €797.60m by 2029.
The average ad spending per mobile internet user in the In-App Advertising market is estimated to be €93.29 in 2024.
When compared globally, China is anticipated to lead in ad spending with €121.90bn in 2024.
Denmark's In-App Advertising market is experiencing a surge in demand, driven by the country's high smartphone penetration and tech-savvy population.

Key regions: China, Europe, United States, Asia, Germany

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Analyst Opinion

The In-App Advertising market in Denmark has been experiencing significant growth in recent years, driven by changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. Customer preferences in Denmark have shifted towards mobile devices, with a large majority of the population now using smartphones and tablets. This has led to an increase in the time spent on mobile apps, creating a lucrative opportunity for advertisers to reach their target audience through in-app advertising. Additionally, Danish consumers have shown a preference for personalized and relevant ads, which can be effectively delivered through in-app advertising. Trends in the market have further fueled the growth of in-app advertising in Denmark. Advertisers are increasingly adopting programmatic advertising, which allows them to automate the buying and selling of ad inventory, resulting in more efficient and targeted campaigns. In-app header bidding has also gained traction, enabling advertisers to compete in real-time for ad placements within mobile apps, maximizing their reach and revenue potential. Local special circumstances in Denmark have played a role in the development of the In-App Advertising market. The country has a highly developed digital infrastructure, with widespread access to high-speed internet and advanced mobile networks. This has created a favorable environment for the growth of in-app advertising, as it ensures a seamless user experience and enables the delivery of rich media and interactive ads. Underlying macroeconomic factors have also contributed to the growth of the In-App Advertising market in Denmark. The country has a strong and stable economy, with high disposable incomes and a high level of digital literacy among its population. This has resulted in increased consumer spending on mobile devices and apps, driving the demand for in-app advertising. In conclusion, the In-App Advertising market in Denmark is experiencing significant growth due to changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. Advertisers are capitalizing on the widespread use of mobile devices and the preference for personalized ads, while leveraging programmatic advertising and in-app header bidding to maximize their reach and revenue potential. The country's advanced digital infrastructure and strong economy further support the growth of in-app advertising in Denmark.

Methodology

Data coverage:

The data encompasses B2B enterprises. Figures are based on in-app advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers ad spending on advertisements displayed within a mobile application.

Modeling approach:

The market size is determined through a combined top-down and bottom-up approach. We use market data from independent databases, the number of application downloads from data partners, survey results taken from our primary research (e.g., the Consumer Insights Global Survey), and third-party reports to analyze and estimate global in-app advertising spending. To analyze the markets, we start by researching digital advertising in mobile applications for each advertising format, incidents of in-app and mobile browser usage, as well as the time spent in mobile apps by categories. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, mobile users, and digital consumer spending. Lastly, we benchmark key countries and/or regions (e.g., global, the United States, China) with external sources.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year.