Music Streaming

worldwide

Datos clave
Definición del mercado
in-scope / out-of-scope
Informes
  • Revenue in the Music Streaming segment is projected to reach €14,519m in 2020.
  • Revenue is expected to show an annual growth rate (CAGR 2020-2025) of 5.4%, resulting in a projected market volume of €18,877m by 2025.
  • User penetration will be 8.0% in 2020 and is expected to hit 12.0% by 2025.
  • The average revenue per user (ARPU) is expected to amount to €24.37.
  • In global comparison, most revenue will be generated in the United States (€5,326m in 2020).
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Music Streaming services, e.g. Spotify, Deezer or Apple Music, offer unlimited access to their content libraries for a monthly subscription fee (without any advertising). Music can be streamed to various connected devices. Ad-supported services, with forced commercial breaks between the tracks, internet radio or video streams (e.g. YouTube) are not included.
in-scope
  • Subscription-based (without any advertising) unlimited access to music streaming services
out-of-scope
  • Ad-supported services
  • Internet radio
  • Video streams (e.g. YouTube)
Digital Media Report 2020 - Digital Music

Digital Media Report 2020 - Digital Music

Statista Digital Market Outlook - Segment Report
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Revenue (2020)
+15,0% yoy
€14,519m
Users (2020)
+15,1% yoy
595.8m
Navegación rápida
Revenue Users ARPU Users by age Global Comparison Key Market Indicators
Precios y acceso

Revenue Revenue Growth

en el mercado Music Streaming en million € en percent

Descripción Revenue in the Music Streaming segment is projected to reach €14,519m in 2020. Descripción The Music Streaming segment is expected to show a revenue growth of 8.0% in 2021.

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  • Revenue
  • Revenue Growth
Información

Revenue:

The “Revenue” box shows the forecasted revenue development of the selected market (market segment, region) for each year.


Revenue Growth:

The “Revenue Growth” box shows the year-over-year revenue development of the selected market (market segment, region) in percentage terms.

Puede ver la definición y una explicación detallada del mercado aquí. ×

Users Penetration Rate

en el mercado Music Streaming en millions en percent

Descripción In the Music Streaming segment, the number of users is expected to amount to 933.2m by 2025. Descripción User penetration in the Music Streaming segment will be at 8.0% in 2020.

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  • Users
  • Penetration Rate
Información

User:

The “User” box shows the number of active paying customers (or accounts) of the selected market (market segment, region) in millions for each year.


Penetration Rate:

The “Penetration Rate” box shows the share of active paying customers (or accounts) from the total population of the selected market (market segment, region) for each year.

Puede ver la definición y una explicación detallada del mercado aquí. ×

Analyst Opinion

When comparing the music consumption patterns of nowadays and those of only one decade ago, it is astonishing how deeply technological progress has influenced the (digital) music market. The disruptive impact of Music Streaming services like Spotify or Apple Music not only won the battle against illegal distribution, but also broke down all frontiers and made access to all kinds of music as easy as ever. However, in order to stand out, many services are now starting to reverse this trend by investing in exclusivity – like pre-releasing new music or offering unique content such as concerts or podcasts.

World Map

ARPU

en el mercado Music Streaming en €

Descripción The average revenue per user (ARPU) in the Music Streaming segment is projected to amount to €24.37 in 2020.

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Información

ARPU:

The “ARPU” box shows the average annual revenue per paying user of the selected market (market segment, region) for each year.

Puede ver la definición y una explicación detallada del mercado aquí. ×

Users by age Users by gender Users by income

en el mercado Music Streaming en percent en percent en percent

Descripción In the year 2019 a share of 37.0% of users is 25-34 years old. Descripción In the year 2019 a share of 55.0% of users is male. Descripción In the year 2019 a share of 41.4% of users is in the low income group.

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  • Users by age
  • Users by gender
  • Users by income
Información

Users by age:

The Users by age box shows the age distribution of users of the selected market (market segment, region) in age groups. The data is based on Statista's Global Consumer Survey.

Users by gender:

The Users by gender box shows the gender distribution of users of the selected market (market segment, region). The data is based on Statista's Global Consumer Survey.

Users by income:

The Users by income box shows the income distribution of users of the selected market (market segment, region) in tertiles. The data is based on Statista's Global Consumer Survey. Values shown are only based on survey respondents who answered the question regarding their income.

Puede ver la definición y una explicación detallada del mercado aquí. ×

Global Comparison - Revenue Global Comparison - User Penetration

en el mercado Music Streaming en million € en percent

Descripción With a projected market volume of €5,326m in 2020, most revenue is generated in the United States. Descripción With a projected rate of 37.3%, the user penetration in the Music Streaming segment is highest in Seychelles.

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  • Global Comparison - Revenue
  • Global Comparison - User Penetration
Top 5
1. United States
2. China
3. Japan
4. United Kingdom
5. Germany
Top 5
1. Seychelles
2. Sweden
3. Luxembourg
4. United States
5. Singapore
Información

Global Comparison – Revenue:

The “Revenue” tab shows a comparison of revenues for the leading economies in the selected market (market segment, region) and year.


Global Comparison – User Penetration:

The “User Penetration” tab shows a comparison of user penetration rates for 150 of the world’s leading digital economies in the selected market (market segment, region) and year.

Puede ver la definición y una explicación detallada del mercado aquí. ×
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Key Market Indicators

The following Key Market Indicators give an overview of the social and economic outlook of the selected region and provide additional insights into relevant market-specific developments. These indicators, together with data from statistical offices, trade associations and companies serve as the foundation for the Statista market models.

20172018201920202021202220232024 CAGR
(2017-2024)
Population en m
Number of individuals (all ages) living in the selected region, the data is based on the United Nations' medium variant of World Population Prospects as well as similar projections by national statistical offices | Source: Statista, based on UN DESA and national statistical offices
0-14 years en m
Number of individuals (age 0-14) living in the selected region, the data is based on the United Nations' medium variant of World Population Prospects as well as similar projections by national statistical offices | Source: Statista, based on UN DESA and national statistical offices
15-24 years en m
Number of individuals (age 15-24) living in the selected region, the data is based on the United Nations' medium variant of World Population Prospects as well as similar projections by national statistical offices | Source: Statista, based on UN DESA and national statistical offices
25-34 years en m
Number of individuals (age 25-34) living in the selected region, the data is based on the United Nations' medium variant of World Population Prospects as well as similar projections by national statistical offices | Source: Statista, based on UN DESA and national statistical offices
35-44 years en m
Number of individuals (age 35-44) living in the selected region, the data is based on the United Nations' medium variant of World Population Prospects as well as similar projections by national statistical offices | Source: Statista, based on UN DESA and national statistical offices
45-54 years en m
Number of individuals (age 45-54) living in the selected region, the data is based on the United Nations' medium variant of World Population Prospects as well as similar projections by national statistical offices | Source: Statista, based on UN DESA and national statistical offices
55+ years en m
Number of individuals (age 55 and older) living in the selected region, the data is based on the United Nations' medium variant of World Population Prospects as well as similar projections by national statistical offices | Source: Statista, based on UN DESA and national statistical offices
Consumer spending (current) en €
Average consumer spending per capita of private households in the selected region (in current prices, constant exchange rate) | Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices
Foodstuffs, beverages en €
Consumer spending per capita for food and non-alcoholic beverages (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate). The COICOP definition varies from the market definitions employed in the Consumer Market Outlook. It covers all private household spendings meant for consumption at home. In contrast, the Food market in the Consumer Market Outlook covers only certain segments of processed food and excludes for example fresh food, oils and fats and some other items. The markets for Alcoholic, Non-Alcoholic and Hot Drinks in turn not only include sales for at-home consumption (off-trade) but also sales to the on-trade sector (restaurants, bars, cafés). | Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices
Alcohol, tobacco en €
Consumer spending per capita for alcoholic beverages, tobacco and narcotics (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate). The COICOP definition varies from the market definitions employed in the Consumer Market Outlook. It covers all private household spendings meant for consumption at home. The market for Alcoholic, Non-Alcoholic and Hot Drinks not only include sales for at-home consumption (off-trade) but also sales to the on-trade sector (restaurants, bars, cafés). | Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices
Clothing, footwear en €
Consumer spending per capita for clothing and footwear (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate). Included are both consumption of goods as well as services (cleaning and cobblers). | Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices
Housing en €
Consumer spending per capita for housing, water, electricity, gas and other fuels (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) | Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices
Household en €
Consumer spending per capita for furnishings, household equipment and routine maintenance of the house (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) | Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices
Health en €
Consumer spending per capita for health (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) | Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices
Transport en €
Consumer spending per capita for transport (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate). This group inlcudes the purchase of vehicles, maintenenace of vehicles as well as transportation services. | Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices
Communication en €
Consumer spending per capita for communication (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) | Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices
Recreation, culture en €
Consumer spending per capita for recreation and culture (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) | Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices
Education en €
Consumer spending per capita for education (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) | Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices
Restaurants, hotels en €
Consumer spending per capita for restaurants and hotels (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) | Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices
Other en €
Consumer spending per capita for miscellaneous goods and services (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate). These include personal care products and services, personal items like watches and jewellery as well as all other products and services not mentioned elsewhere. | Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices
Telecommunication
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Mobile subscriptions per 100 capita
The indicator shows the number of subscriptions (per 100 capita) to the Public Switched Telephone Network (PSTN) using cellular technology. Included are only subscriptions that also allow voice communication, pure data and M2M (machine to machine) connections are not included. | Source: Statista, based on ITU, trade assocations and national regulatory institutions
Broadband subscriptions per 100 capita
Number of-fixed broadband subscriptions per 100 inhabitants | Source: Statista, based on World Bank
Average connection speed en Mbits/s
Estimated average internet connection speed in Mbits/s | Source: Statista
Smartphone penetration en %
Estimated share of the total population using a smartphone | Source: Statista
Internet users en m
Number of people in the selected region using the internet | Source: Statista, based on ITU and national statistical offices
Smartphone users en m
Estimated number of persons using a smartphone in the selected region | Source: Statista
Mobile broadband connections, total en m
Total number of active mobile broadband connections in the selected region | Source: Statista
Hardware market
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Per-capita volume laptops en units
Average per capita sales of laptops and tablets in units | Source: Statista Consumer Market Outlook
Per-capita revenue laptops en €
Average revenue of laptops and tablets per capita | Source: Statista Consumer Market Outlook
Per-capita volume desktop PCs en units
The indicator shows the estimated average per capita sales of Desktop-PCs in units. | Source: Statista Consumer Market Outlook
Per-capita revenue desktop PCs en €
The indicator shows the estimated average revenue of Desktop-PCs per capita. | Source: Statista Consumer Market Outlook
Per-capita volume mobile phones en units
The indicator shows the estimated average per capita sales of mobile phones in units. | Source: Statista Consumer Market Outlook
Per-capita revenue mobile phones en €
The indicator shows the estimated average revenue of mobile phones per capita. | Source: Statista Consumer Market Outlook
Households en m
The indicator shows the total number of private households in the selected region. Households denote residential communties of people living and keeping house together. Business facilities as well as institutional housholds (like unversity dormitories or retire homes) are not counted as households. | Source: Statista, based on national and international statistical offices
GDP (current) en €
Gross domestic product (in current prices, constant exchange rate) of the selected region per capita | Source: Statista, based on IMF WEOD
Internet penetration en %
Estimated share of the total population in the selected region using the internet | Source: Statista, based on ITU and national statistical offices
Fuente: Statista, julio 2020
Fuente: Statista, julio 2020, based on IMF, World Bank, UN and Eurostat

Methodology

The Music Streaming market builds on Statista’s primary research (the Statista Global Consumer Survey), bottom-up modeling, market data from independent databases and third-party sources, the analysis of various key market and macroeconomic indicators, historical developments, current trends, and the reported performance indicators of the key market players. In particular, we consider average prices as well as annual subscription and download frequencies. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, as well as taxes. The user metrics show the number of customers who have made at least one online purchase within the last 12 months.

World Map

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  • All the important data on the Music Streaming market, including market size, forecasts, and regional comparisons
  • Consumption data, deep dives, and trends
  • Information about key players and insights about start-ups
  • Digital Media Report 2020
  • Digital Media Report 2020 - Digital Music
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