Productivity Software - China

China

In 2024, the projected revenue in the Productivity Software market in China is expected to reach €3.69bn.
The market is mainly dominated by Office Software, which is projected to have a market volume of €1.22bn in 2024.
Looking ahead, the revenue is anticipated to exhibit an annual growth rate of 6.09% (CAGR 2024-2029), resulting in a market volume of €4.96bn by 2029.
It is worth noting that in global comparison, United States is expected to generate the highest revenue with €37,500.00m in 2024.
China's thriving productivity software market is driven by a growing demand for efficient workplace solutions.

Key regions: Japan, Germany, China, Australia, Netherlands

Definition:

The Productivity Software market covers software applications that are designed to support individuals and organizations in increasing their efficiency and effectiveness in carrying out their tasks. This market includes applications ranging from common office software to complex creative software applications that are used for both personal and business purposes.

Products in the Productivity Software market can be obtained in two ways: as on-premises software that is sold via a transactional license or a subscription and as cloud-based software (software as a service/ SaaS) that is most frequently sold as a subscription.

Structure:

The Productivity Software market contains five markets that are based on the functionality of the software:

Administrative Software refers to software applications that are used to manage various administrative tasks and processes within an organization.
Collaboration Software refers to software applications that are used to facilitate communication and collaboration among teams and individuals within an organization.
Office Software refers to software applications that are used for productivity and work-related tasks in an office environment.
Creative Software refers to software applications designed to support tasks such as graphic design, video editing, 3D modeling, music composition, and photo editing.
Construction and Design Software refers to software applications in the areas such as Computer-Aided Design (CAD), Manufacturing (CAM), and Product Lifecycle Management (PLM).

Additional Information:

The Productivity Software market comprises revenue and revenue growth as the key performance indicators. Only revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included, and revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by consumers (B2C), enterprises (B2B) as well as governments (B2G). Detailed definitions of each market can be found on the respective page where the market data is displayed.

Key players in this market include Microsoft, Zoom, Adobe, SAP, and Dassault Systems.

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Mercado

Región

Comparación de regiones

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Analyst Opinion

The demand for productivity software in China has been steadily increasing over the past few years, driven by a growing number of businesses and individuals seeking to improve their efficiency and streamline their workflows.

Customer preferences: Chinese consumers are increasingly looking for productivity software that is easy to use, customizable, and offers a range of features that can help them to manage their work more effectively. There is also a growing demand for cloud-based solutions that allow users to access their files and data from anywhere, at any time.

Trends in the market: One of the key trends in the productivity software market in China is the rise of mobile apps, with many users now using their smartphones and tablets as their primary work devices. This has led to a growing demand for productivity apps that are optimized for mobile devices, with features such as touch-screen interfaces and voice recognition becoming increasingly popular.Another trend in the market is the growing popularity of collaboration tools, as more businesses seek to enable their employees to work together more effectively. This has led to a rise in the use of productivity software that includes features such as real-time messaging, video conferencing, and project management tools.

Local special circumstances: One of the unique characteristics of the Chinese market is the dominance of local players, with many consumers preferring to use home-grown productivity software rather than international alternatives. This has led to a highly competitive market, with local companies such as Tencent and Kingsoft competing with global giants such as Microsoft and Google.

Underlying macroeconomic factors: The growth of the productivity software market in China can be attributed to a range of macroeconomic factors, including the country's rapidly expanding economy, the rise of the digital economy, and the increasing importance of technology in all aspects of business and daily life. As more Chinese businesses seek to compete on a global scale, the need for efficient and effective productivity software will only continue to grow.

Methodology

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the allocation to the country where the money was spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations such as GDP, level of digitization, GDP sector composition, and observed level of software piracy.

Forecasts:

We use a variety of forecasting techniques, for instance, advanced statistical methods, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.