Enterprise Software - United States

United States

Revenue in the Enterprise Software market is projected to reach €134.90bn in 2024.
Customer Relationship Management Software dominates the market with a projected market volume of €40.89bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 5.50%, resulting in a market volume of €167.10bn by 2028.
The average Spend per Employee in the Enterprise Software market is projected to reach €798.40 in 2024.
In global comparison, most revenue will be generated in the United States (€134.90bn in 2024).

Key regions: Germany, United States, Canada, Netherlands, France

Definition:

The Enterprise Software market covers software applications designed to support essential business activities by large organizations such as enterprise resource planning, customer relationship management, business intelligence, and supply chain management.

Products in the Enterprise Software market can be obtained in two ways: as on-premises software that is sold via a transactional license or a subscription and as cloud-based software (software as a service/ SaaS) that is most frequently sold as a subscription.

Structure:

The Enterprise Software market contains eight markets that are based on the functionality of the software:

Business Intelligence Software refers to software applications that support organizations to analyze, visualize, and report data.
Content Management Software refers to a wide range of software applications that support organizations to manage their digital content such as documents, images, and videos.
Customer Relationship Management Software refers to software applications that support organizations to manage their interactions with customers, clients, and prospects.
eCommerce Software refers to a wide range of software applications that support organizations to manage their online sales channels.
Enterprise Performance Management Software refers to software solutions that help organizations to manage and improve their performance across various areas, such as finance, operations, and strategy.
Enterprise Resource Planning Software refers to software applications that support organizations to manage, integrate and optimize important business activities related to resources such as people, finance, capital, materials, and orders.
Supply Chain Management Software refers to software applications that support organizations to manage their supply chain activities such as inventory optimization, supplier and vendor management, and logistic operations.
Other Enterprise Software refers to aggregated revenues for the types of enterprise software that are not specifically mentioned in the other Enterprise Software markets, such as Project Management Software, Product Life Cycle Management Software, and Production and Operation Software.

Additional Information:

The Enterprise Software market comprises revenue and revenue growth as the key performance indicators. Only revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included, and revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by consumers (B2C), enterprises (B2B) as well as governments (B2G). Detailed definitions of each market can be found on the respective page where the market data is displayed.

Key players in this market include SAP, Salesforce, Adobe, and Oracle.

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Analyst Opinion

The Enterprise Software market in United States is a rapidly growing market, with a significant impact on the economy.

Customer preferences: The customers in the United States prefer Enterprise Software that can be customized according to their needs and can be easily integrated with their existing systems. They also prefer software that provides real-time data analysis, cloud-based solutions, and mobile accessibility. The customers are becoming more aware of the importance of cybersecurity and data privacy, and therefore, they prefer software that has robust security features.

Trends in the market: The Enterprise Software market in the United States is witnessing a trend towards cloud-based solutions. The customers are moving away from on-premise solutions and are adopting cloud-based solutions due to their flexibility, scalability, and cost-effectiveness. The market is also witnessing a trend towards the adoption of Artificial Intelligence (AI) and Machine Learning (ML) technologies. The customers are using these technologies to automate their business processes, improve decision-making, and enhance customer experience. Another trend in the market is the increasing demand for Enterprise Resource Planning (ERP) software. The customers are using ERP software to streamline their business processes, improve efficiency, and reduce costs.

Local special circumstances: The United States is a highly competitive market, with several players offering Enterprise Software solutions. The market is dominated by large players such as Microsoft, Oracle, and SAP. However, there are also several smaller players who are offering niche solutions. The market is also highly regulated, with several laws and regulations governing the use of Enterprise Software. The customers need to comply with these regulations, and therefore, they prefer software that is compliant with these regulations.

Underlying macroeconomic factors: The Enterprise Software market in the United States is driven by several macroeconomic factors. The United States has a highly developed economy, with a strong focus on innovation and technology. The country has a large number of small and medium-sized enterprises (SMEs), which are increasingly adopting Enterprise Software solutions to improve their efficiency and competitiveness. The United States also has a highly skilled workforce, which is driving innovation in the Enterprise Software market. The country has a strong research and development (R&D) infrastructure, which is driving the development of new technologies in the Enterprise Software market.

Methodology

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the allocation to the country where the money was spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations such as GDP, level of digitization, GDP sector composition, and observed level of software piracy.

Forecasts:

We use a variety of forecasting techniques, for instance, advanced statistical methods, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.