Public Cloud - India

India

Revenue in the Public Cloud market is projected to reach €9.32bn in 2024.
Infrastructure as a Service dominates the market with a projected market volume of €3.69bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 24.47%, resulting in a market volume of €27.84bn by 2029.
The average spend per employee in the Public Cloud market is projected to reach €17.10 in 2024.
In global comparison, most revenue will be generated in the United States (€360.20bn in 2024).

Key regions: United States, Germany, China, Japan, United Kingdom

Definition:

A public cloud is defined as the digital infrastructure and computing resources that are managed by a service provider. Examples of public cloud computing resources include virtual machines, storage, and services, all of which are available for purchase with flexible (e.g., pay as you go and subscription) business models. Such payment options make it possible for customers to access, scale, and utilize resources as needed. Public cloud solutions make it possible for users to save on IT costs, increase their efficiency, and take advantage of advanced technologies without having to invest in long-term IT solutions. Public cloud service providers own and maintain the physical infrastructure, hardware, and software. Users only need to pay for the computing resources that they require. The Public Cloud market refers to the companies that provide these cloud computing resources and services to individuals, businesses, and organizations.

Structure:

The Public Cloud market is structured into five markets based on the type of service models provided by the companies.

The Infrastructure as a Service (IaaS) market covers the resources and services related to the data center infrastructure.
The Platform as a Service (PaaS) market covers the resources and services related to the virtual environments used for software development.
The Software as a Service market (SaaS) market covers the resources and services related to software applications that can be accessed via a web browser.
The Business Process as a Service (BPaaS) market covers the resources and services related to the various business processes such as finance and accounting, human resources, customer service, and supply chain management, all delivered through the cloud.
The Desktop as a Service (DaaS) market covers the resources and services related to virtual desktop environments, which are accessible from any device with an internet connection.

Additional Information:

The public cloud market comprises revenue, revenue change, average spend per employee, and key player market shares as key performance indicators. Only revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included, and revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by consumers (B2C), enterprises (B2B) as well as governments (B2G). Detailed definitions of each market can be found on the respective page where the market data is displayed.

Key players of the public cloud market include companies such as Amazon (Amazon web services), Microsoft (Azure), Google (Cloud), and IBM (Cloud).

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Analyst Opinion

The Public Cloud market in India is experiencing significant growth, driven by increasing adoption of digital technologies, rising awareness of cloud services, and the convenience of online platforms. The market's considerable growth rate can be attributed to factors such as the emergence of various sub-markets and the demand for Infrastructure, Platform, Software, Business Process, and Desktop as a Service.

Customer preferences: The public cloud market in India has witnessed a significant increase in demand for cloud-based collaboration tools and virtual meeting platforms. This trend can be attributed to the growing preference for remote work and the need for seamless communication and collaboration among teams. Additionally, the increased adoption of digital tools and services is driven by the rising number of tech-savvy millennials in the workforce and the need for efficient and flexible work solutions.

Trends in the market: In India, the Public Cloud Market is experiencing a surge in demand for hybrid cloud solutions, with businesses leveraging the benefits of both private and public clouds. Additionally, there is a growing trend towards multi-cloud strategies, as organizations seek to optimize their cloud usage and avoid vendor lock-in. These trends highlight the increasing adoption of cloud technologies in the country, and their potential to drive cost-efficiency, scalability, and innovation for businesses. Industry stakeholders must stay informed about these trends to make informed decisions about their cloud strategies and offerings in the rapidly evolving market.

Local special circumstances: In India, the Public Cloud Market is expanding rapidly due to the country's large and diverse population and its growing economy. The government's Digital India initiative has also played a significant role in promoting the adoption of cloud technology across various industries. Additionally, the country's cultural diversity and widespread use of English make it an ideal market for global cloud service providers. However, challenges such as data privacy regulations and infrastructure limitations in certain regions have also influenced market dynamics.

Underlying macroeconomic factors: The Public Cloud Market in India is heavily influenced by macroeconomic factors such as the country's economic growth, government policies, and global economic trends. India's strong economic growth and increasing investment in technology infrastructure have created a favorable environment for the growth of the public cloud market. Additionally, the government's initiatives to promote digitalization and the increasing adoption of cloud-based solutions by businesses are also driving the market growth. However, challenges such as data privacy concerns and limited internet penetration in certain regions are hindering the market's full potential. With the increasing demand for digital solutions and the government's focus on promoting a digital economy, the Public Cloud Market in India is expected to continue its strong growth trajectory in the coming years.

Methodology

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the money spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

Market sizes are determined through a top-down approach with a bottom-up validation, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and reports from our primary research. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and level of telecommunications infrastructure. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.