Public Cloud - India

India

Revenue in the Public Cloud market in India is projected to reach €11.62bn in 2025.
Infrastructure as a Service dominates the market in India with a projected market volume of €4.47bn in 2025.
Revenue in India is expected to show an annual growth rate (CAGR 2025-2029) of 23.52%, resulting in a market volume of €27.05bn by 2029.
In global comparison, most revenue will be generated the United States (€424.70bn in 2025).
India's public cloud market is rapidly evolving, driven by an increasing demand for digital transformation and scalable infrastructure among local enterprises.

Key regions: United States, Germany, China, Japan, United Kingdom

Definition:

A public cloud is defined as the digital infrastructure and computing resources that are managed by a service provider. Examples of public cloud computing resources include virtual machines, storage, and services, all of which are available for purchase with flexible (e.g., pay as you go and subscription) business models. Such payment options make it possible for customers to access, scale, and utilize resources as needed. Public cloud solutions make it possible for users to save on IT costs, increase their efficiency, and take advantage of advanced technologies without having to invest in long-term IT solutions. Public cloud service providers own and maintain the physical infrastructure, hardware, and software. Users only need to pay for the computing resources that they require. The Public Cloud market refers to the companies that provide these cloud computing resources and services to individuals, businesses, and organizations.

Structure:

The Public Cloud market is structured into five markets based on the type of service models provided by the companies.

The Infrastructure as a Service (IaaS) market covers the resources and services related to the data center infrastructure.
The Platform as a Service (PaaS) market covers the resources and services related to the virtual environments used for software development.
The Software as a Service market (SaaS) market covers the resources and services related to software applications that can be accessed via a web browser.
The Business Process as a Service (BPaaS) market covers the resources and services related to the various business processes such as finance and accounting, human resources, customer service, and supply chain management, all delivered through the cloud.
The Desktop as a Service (DaaS) market covers the resources and services related to virtual desktop environments, which are accessible from any device with an internet connection.

Additional Information:

The public cloud market comprises revenue, revenue change, average spend per employee, and key player market shares as key performance indicators. Only revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included, and revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by consumers (B2C), enterprises (B2B) as well as governments (B2G). Detailed definitions of each market can be found on the respective page where the market data is displayed.

Key players of the public cloud market include companies such as Amazon (Amazon web services), Microsoft (Azure), Google (Cloud), and IBM (Cloud).

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Analyst Opinion

The Public Cloud market in India is witnessing remarkable growth, driven by factors like increasing adoption of digital technologies, growing awareness about cloud services among businesses, and the convenience offered by online solutions. The market is expected to continue its considerable growth rate, fueled by the rising demand for Infrastructure, Platform, Software, Business Process, Desktop, and Disaster Recovery as a Service solutions.

Customer preferences: As India becomes more digitally connected, there is a growing demand for public cloud services among businesses looking to streamline operations and reduce costs. This shift is also reflected in consumer preferences, as individuals are increasingly opting for online shopping and digital entertainment platforms. This trend is further fueled by the rise of remote work and the need for secure and reliable digital infrastructure. As a result, public cloud providers are seeing a surge in demand for their services, especially from small and medium-sized businesses.

Trends in the market: In India, the Public Cloud Market is experiencing a surge in demand for hybrid cloud services, with enterprises looking to optimize their IT infrastructure and reduce costs. Additionally, there is a growing trend of utilizing artificial intelligence (AI) and machine learning (ML) in public cloud solutions to enhance business operations and decision-making processes. This trend is expected to continue as more businesses shift towards a digital-first approach and embrace the benefits of cloud-based technologies. Industry stakeholders must stay abreast of these developments and invest in advanced cloud solutions to stay competitive in the market.

Local special circumstances: In India, the Public Cloud market is growing rapidly due to the country's large and diverse population, increasing adoption of digital technologies, and government initiatives promoting digital transformation. Additionally, the local regulatory environment, which is becoming more favorable towards cloud computing, is also a key factor driving market growth. This unique combination of factors has led to India being one of the fastest-growing markets for public cloud services in the world.

Underlying macroeconomic factors: The Public Cloud Market in India is heavily influenced by macroeconomic factors such as the country's economic growth, regulatory policies, and investment in digital technologies. With the Indian government's initiatives to promote digitalization and the rise of digital startups in the country, the demand for public cloud services is expected to grow significantly. Additionally, factors such as increasing internet penetration, rising adoption of mobile devices, and the growing e-commerce industry are also contributing to the growth of the public cloud market in India. These factors, along with the overall economic stability and favorable regulatory environment, are expected to drive the growth of the public cloud market in India in the coming years.

Methodology

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the money spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

Market sizes are determined through a top-down approach with a bottom-up validation, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and reports from our primary research. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and level of telecommunications infrastructure. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.