Public Cloud - Brazil

Brazil

In Brazil, revenue in the Public Cloud market is projected to reach €7,334.00m in 2024.
Software as a Service dominates the market in Brazil with a projected market volume of €2,114.00m in 2024.
Revenue in Brazil is expected to show an annual growth rate (CAGR 2024-2029) of 18.66%, resulting in a market volume of €17,250.00m by 2029.
In global comparison, most revenue will be generated the United States, which is expected to reach €356.50bn in 2024.
Brazil's public cloud market is experiencing significant growth, driven by increasing digital transformation initiatives among local businesses and government entities.

Key regions: United States, Germany, China, Japan, United Kingdom

Definition:

A public cloud is defined as the digital infrastructure and computing resources that are managed by a service provider. Examples of public cloud computing resources include virtual machines, storage, and services, all of which are available for purchase with flexible (e.g., pay as you go and subscription) business models. Such payment options make it possible for customers to access, scale, and utilize resources as needed. Public cloud solutions make it possible for users to save on IT costs, increase their efficiency, and take advantage of advanced technologies without having to invest in long-term IT solutions. Public cloud service providers own and maintain the physical infrastructure, hardware, and software. Users only need to pay for the computing resources that they require. The Public Cloud market refers to the companies that provide these cloud computing resources and services to individuals, businesses, and organizations.

Structure:

The Public Cloud market is structured into five markets based on the type of service models provided by the companies.

The Infrastructure as a Service (IaaS) market covers the resources and services related to the data center infrastructure.
The Platform as a Service (PaaS) market covers the resources and services related to the virtual environments used for software development.
The Software as a Service market (SaaS) market covers the resources and services related to software applications that can be accessed via a web browser.
The Business Process as a Service (BPaaS) market covers the resources and services related to the various business processes such as finance and accounting, human resources, customer service, and supply chain management, all delivered through the cloud.
The Desktop as a Service (DaaS) market covers the resources and services related to virtual desktop environments, which are accessible from any device with an internet connection.

Additional Information:

The public cloud market comprises revenue, revenue change, average spend per employee, and key player market shares as key performance indicators. Only revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included, and revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by consumers (B2C), enterprises (B2B) as well as governments (B2G). Detailed definitions of each market can be found on the respective page where the market data is displayed.

Key players of the public cloud market include companies such as Amazon (Amazon web services), Microsoft (Azure), Google (Cloud), and IBM (Cloud).

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Analyst Opinion

The Public Cloud market in Brazil has seen impressive growth, driven by factors such as increased adoption of digital technologies, growing awareness of the importance of cloud services, and the convenience of online solutions. This growth is also supported by the sub-markets of IaaS, PaaS, SaaS, BPaaS, DaaS, and DRaaS. The market's considerable growth rate is influenced by the increasing demand for cost-effective and scalable cloud solutions, as well as the country's digital transformation initiatives.

Customer preferences: As technology continues to advance and connectivity becomes more widespread, Brazilian consumers are increasingly turning to public cloud solutions for their data storage and management needs. This trend is driven by the need for flexible and scalable options, as well as the desire for increased security and accessibility. Additionally, the rise of remote work and e-commerce has further emphasized the importance of reliable and efficient cloud services.

Trends in the market: In Brazil, the Public Cloud Market is experiencing a surge in demand for cloud services, particularly in the areas of data storage and security. This trend is being driven by the increasing adoption of cloud technologies by businesses and government agencies, as well as the growing need for remote work solutions during the COVID-19 pandemic. As a result, we are seeing a significant growth in the number of cloud service providers and partnerships between local and international players. This trend is expected to continue in the coming years, with the potential to transform the IT landscape in Brazil and provide new opportunities for industry stakeholders.

Local special circumstances: In Brazil, the Public Cloud Market is experiencing significant growth due to the country's large and growing technology sector, as well as the increasing adoption of digital transformation strategies by businesses. The government's push for digitalization and modernization of services has also been a driving force behind the market's growth. Additionally, Brazil's unique geographical and cultural factors, such as its large population and diverse economy, have created a favorable environment for the expansion of the Public Cloud Market. Furthermore, the country's regulatory environment, which is relatively open to foreign investment, has also played a crucial role in attracting major global cloud service providers to establish a presence in Brazil.

Underlying macroeconomic factors: The Public Cloud Market in Brazil is significantly impacted by macroeconomic factors such as the country's economic stability, government policies, and international trade agreements. Brazil's growing economy and favorable business environment have attracted major cloud service providers, resulting in a highly competitive market. Additionally, the government's push towards digital transformation and the increasing adoption of cloud-based solutions by businesses are driving the demand for public cloud services in the country. However, the recent economic downturn and political instability have caused some uncertainty in the market, leading to a slowdown in investment and adoption of public cloud services.

Methodology

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the money spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

Market sizes are determined through a top-down approach with a bottom-up validation, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and reports from our primary research. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and level of telecommunications infrastructure. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.