Public Cloud - Australia

Australia

In Australia, revenue in the Public Cloud market is projected to reach €11.63bn in 2024.
Software as a Service is expected to dominate the market in Australia with a projected market volume of €4.81bn in 2024.
Furthermore, revenue in Australia is anticipated to show an annual growth rate (CAGR 2024-2029) of 18.36%, which will result in a market volume of €27.02bn by 2029.
In a global context, the majority of revenue will still be generated the United States, with figures reaching €356.50bn in 2024.
Australia's public cloud market is experiencing a robust shift towards hybrid solutions, driven by increasing demand for flexibility and enhanced data sovereignty.

Key regions: United States, Germany, China, Japan, United Kingdom

Definition:

A public cloud is defined as the digital infrastructure and computing resources that are managed by a service provider. Examples of public cloud computing resources include virtual machines, storage, and services, all of which are available for purchase with flexible (e.g., pay as you go and subscription) business models. Such payment options make it possible for customers to access, scale, and utilize resources as needed. Public cloud solutions make it possible for users to save on IT costs, increase their efficiency, and take advantage of advanced technologies without having to invest in long-term IT solutions. Public cloud service providers own and maintain the physical infrastructure, hardware, and software. Users only need to pay for the computing resources that they require. The Public Cloud market refers to the companies that provide these cloud computing resources and services to individuals, businesses, and organizations.

Structure:

The Public Cloud market is structured into five markets based on the type of service models provided by the companies.

The Infrastructure as a Service (IaaS) market covers the resources and services related to the data center infrastructure.
The Platform as a Service (PaaS) market covers the resources and services related to the virtual environments used for software development.
The Software as a Service market (SaaS) market covers the resources and services related to software applications that can be accessed via a web browser.
The Business Process as a Service (BPaaS) market covers the resources and services related to the various business processes such as finance and accounting, human resources, customer service, and supply chain management, all delivered through the cloud.
The Desktop as a Service (DaaS) market covers the resources and services related to virtual desktop environments, which are accessible from any device with an internet connection.

Additional Information:

The public cloud market comprises revenue, revenue change, average spend per employee, and key player market shares as key performance indicators. Only revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included, and revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by consumers (B2C), enterprises (B2B) as well as governments (B2G). Detailed definitions of each market can be found on the respective page where the market data is displayed.

Key players of the public cloud market include companies such as Amazon (Amazon web services), Microsoft (Azure), Google (Cloud), and IBM (Cloud).

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Analyst Opinion

The Public Cloud Market in Australia has seen a steady growth rate, influenced by factors such as the increasing adoption of digital technologies, growing awareness of the benefits of online services, and the convenience offered by cloud solutions for businesses of all sizes. This growth is driven by the sub-markets of Infrastructure, Platform, Software, Business Process, Desktop, and Disaster Recovery as a Service. The market's mild growth can be attributed to factors such as competition and regulatory challenges.

Customer preferences: With the rise of remote work and online education, the demand for scalable and secure public cloud solutions has increased significantly in Australia. This shift is driven by the need for reliable and efficient virtual collaboration tools and storage options. Additionally, the cultural preference for convenience and efficiency has further accelerated the adoption of public cloud services, as individuals and businesses seek to streamline their operations and increase productivity.

Trends in the market: In Australia, the Public Cloud Market is experiencing a surge in demand for hybrid cloud solutions, as companies seek a balance between cost savings and data security. This trend is expected to continue, with a focus on incorporating Artificial Intelligence (AI) and Machine Learning (ML) capabilities into cloud services. This will allow for more efficient and personalized data management, driving further growth in the market. Additionally, the rise of edge computing is expected to have a significant impact on the Public Cloud Market, as it enables faster data processing and reduces latency for end-users. These trends highlight the importance of staying ahead of technological advancements and investing in innovative cloud solutions to remain competitive in the industry.

Local special circumstances: In Australia, the Public Cloud Market is heavily influenced by the country's strict data privacy laws and regulations. The Australian government has implemented the Privacy Act, which requires organizations to protect personal information and adhere to strict data storage and handling guidelines. This has led to a focus on secure and compliant cloud solutions, with local providers offering specialized services to cater to these requirements. Additionally, Australia's geographical location and vast rural areas have increased the demand for remote access to data and services, driving the adoption of public cloud solutions.

Underlying macroeconomic factors: The Public Cloud Market in Australia is heavily influenced by macroeconomic factors such as technological advancements, government policies, and investment in digital infrastructure. The country's strong economic health and supportive regulatory environment have created a favorable market for public cloud services. Additionally, the increasing adoption of digital technologies in various sectors and the growing demand for cost-effective and scalable solutions are driving the growth of the public cloud market in Australia. Moreover, the country's high internet penetration rate and advanced digital infrastructure have further contributed to the market's growth.

Methodology

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the money spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

Market sizes are determined through a top-down approach with a bottom-up validation, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and reports from our primary research. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and level of telecommunications infrastructure. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.