IT Services - Poland

Poland

Poland's IT Services market is expected to witness a significant increase in revenue, reaching €8.95bn in 2024.
Within this market, IT Outsourcing takes the lead, projected to have a market volume of €3.21bn in the same year.
This dominance is expected to continue, with an estimated annual growth rate (CAGR 2024-2029) of 5.97%, resulting in a market volume of €11.96bn by 2029.
Furthermore, the average Spend per Employee in the IT Services market sector is projected to reach €478.60 in 2024.
In comparison to other countries, United States is anticipated to generate the highest revenue, with an estimated amount of €479.00bn in 2024.
Poland's IT Services market is thriving, with a strong focus on software development and outsourcing, attracting international companies seeking cost-effective solutions.

Key regions: United States, China, India, Japan, Germany

Definition:
The IT Services market encompasses a wide range of services used by organizations to create, manage, and deliver information, and it includes services that provide assistance with various other business functions. The primary goal of IT services is to ensure that information technology infrastructure, applications, and systems are effectively implemented, operated, and optimized to support an organization's business objectives and requirements. The specific range of services offered may vary depending on the service provider and the client's requirements.

Structure:

IT Services contains four distinct markets that are based on different services:

IT Consulting & Implementation covers advisory services that help businesses evaluate their technology strategies and align them with their business strategies or internal processes.
Business Process Outsourcing (BPO) refers to the transfer of entire business processes or individual activities from a company to a third party and is often IT based. BPO covers a wide variety of business processes, usually either in the back office (e.g., human resources) or in the front office (e.g., customer service in call centers).
IT Outsourcing refers to the external contracting of all IT-related services instead of relying on company-owned resources. In an IT context, these activities include IT administration, IT application, and web hosting services.
The Other IT Services market covers revenues for areas that are not specifically mentioned in the other markets, such as system integration, software installation and support, and IT education and training.

Additional Information:

The IT Services market comprises revenues, revenue change, average spend per employee, and a list of the key players in the market and their consolidated revenues. Market values represent revenues that are generated by primary vendors either directly or through distribution channels at the manufacturer price level (excluding VAT). Reported market revenues include spending by enterprises (B2B) and governments (B2G). Detailed definitions of each market can be found on the respective page where the market data is displayed. Key players in the market include IBM, Cognizant, Hewlett Packard Enterprise, and TCS.

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Analyst Opinion

The demand for IT services in Poland has been on the rise in recent years, driven by various factors such as the increasing adoption of digital technologies, growing investments in the IT industry, and the need for businesses to enhance their competitiveness in the global market.

Customer preferences: Polish customers are increasingly looking for IT services that can help them improve their business operations and increase efficiency. This has resulted in a growing demand for services such as cloud computing, cybersecurity, and data analytics. Additionally, customers are also seeking IT services that can help them improve their customer experience, such as mobile app development and website optimization.

Trends in the market: One of the major trends in the IT services market in Poland is the increasing adoption of cloud computing. This trend is driven by the need for businesses to reduce their IT infrastructure costs while improving their operational efficiency. As a result, there has been a growing demand for cloud-based services such as SaaS, PaaS, and IaaS.Another trend in the market is the growing importance of cybersecurity. With the increasing number of cyber threats, businesses are becoming more aware of the need to protect their data and systems. This has resulted in a growing demand for cybersecurity services such as threat detection and response, vulnerability assessments, and penetration testing.

Local special circumstances: Poland has a large pool of skilled IT professionals, which has made it an attractive destination for IT outsourcing. Many businesses in Western Europe and North America have been outsourcing their IT services to Poland due to the country's competitive pricing and high-quality services.

Underlying macroeconomic factors: Poland has a strong and growing economy, which has resulted in increased investments in the IT industry. The government has also been supportive of the IT industry, providing various incentives and funding programs to promote innovation and growth. Additionally, Poland's membership in the European Union has made it an attractive destination for foreign investors looking to expand their operations in Europe.

Methodology

Data coverage:

The data encompasses B2G, B2B, and B2C enterprises. Figures are based on enterprises' technology spending on products, consulting, and outsourcing services.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players in the industry, Statista's primary research and surveys, and IT associations. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, internet users, and telecommunication. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing method is used based on the market data characteristics. The main drivers are the GDP and its sector composition, internet penetration, the level of digitization, and the attitude toward IT security.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.