Natural Language Processing - South Korea

  • South Korea
  • The market size in the Natural Language Processing market is projected to reach €0.59bn in 2024.
  • The market size is expected to show an annual growth rate (CAGR 2024-2030) of 27.88%, resulting in a market volume of €2.58bn by 2030.
  • In global comparison, the largest market size will be in the United States (€9.00bn in 2024).
 
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Analyst Opinion

The Natural Language Processing market in South Korea is seeing a rise in demand, fueled by factors such as increasing AI adoption, growing health awareness, and convenience of online services. The market is growing at an average rate, influenced by emerging sub-markets and advancements in technology.

Customer preferences:
Consumers in South Korea are increasingly relying on Natural Language Processing (NLP) technology to enhance their digital experiences. With the rise of smart devices and virtual assistants, there is a growing demand for NLP-based solutions that can understand and respond to Korean language inputs. This trend is also fueled by the country's strong tech culture and high internet penetration rates. Furthermore, the aging population in South Korea is driving the need for NLP-powered healthcare solutions that can facilitate communication between seniors and caregivers. As a result, companies are investing in NLP research and development to cater to this growing market.

Trends in the market:
In South Korea, the Natural Language Processing market within the Artificial Intelligence market is experiencing a surge in demand for chatbot technology. This trend is being driven by the increasing adoption of chatbots in various industries, such as banking, retail, and healthcare. Additionally, there is a growing focus on developing chatbots that can understand and respond to Korean language, further driving the market growth. As this trend continues, it is expected to have a significant impact on the customer service and communication strategies of businesses. It also presents opportunities for companies specializing in NLP technology to expand their operations and offerings in the South Korean market.

Local special circumstances:
In South Korea, the Natural Language Processing Market within the Artificial Intelligence Market has been driven by the country's strong technology infrastructure and high adoption rate of new technologies. The government's focus on promoting AI research and development has also played a significant role in the growth of the market. Additionally, the country's unique culture, which values efficiency and convenience, has led to the widespread use of AI-powered virtual assistants in various industries. The strict data privacy regulations in South Korea have also influenced the development of NLP technologies, ensuring a high level of trust and security for consumers.

Underlying macroeconomic factors:
The growth of the Natural Language Processing market in South Korea is heavily influenced by macroeconomic factors such as technological advancements, government support, and investment in research and development. With South Korea being one of the most technologically advanced countries in the world, there is a strong emphasis on innovation and adoption of cutting-edge technologies. Additionally, the government has implemented policies and initiatives to promote the use of artificial intelligence and drive growth in the market. Furthermore, the increasing demand for efficient and accurate language processing solutions, coupled with the growing use of NLP in various industries, is fueling the market's growth.

Methodology

Data coverage: The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the funding values from different industries for the market.

Modeling approach / Market size:Market sizes are determined through a top-down approach with a bottom-up validation, building on a specific rationale for each market. As a basis for evaluating markets, we use annual financial reports, funding data, and third-party data. In addition, we use relevant key market indicators and data from country-specific associations such as GDP, number of internet users, number of secure internet servers, and internet penetration. This data helps us estimate the market size for each country individually.

Forecasts:In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited to forecast digital products and services due to the non-linear growth of technology adoption. The main drivers are the level of digitalization, the number of secure internet servers, and the revenue of the Public Cloud market.

Additional Notes: The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russian-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the market is updated on an ad-hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is weighted for representativeness.

Visión general

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  • Methodology
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