Natural Language Processing - Japan

  • Japan
  • The market size in the Natural Language Processing market is projected to reach €1.48bn in 2024.
  • The market size is expected to show an annual growth rate (CAGR 2024-2030) of 27.51%, resulting in a market volume of €6.36bn by 2030.
  • In global comparison, the largest market size will be in the United States (€8.91bn in 2024).
 
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Analyst Opinion

The Artificial Intelligence market in Japan is witnessing significant growth, fueled by factors like increasing adoption of digital technologies, growing health consciousness among consumers, and the convenience of online health services. The market's average growth rate is impacted by various sub-markets like Text-based NLP, Speech-based NLP, and Language translation NLP, each with its unique set of influencing factors.

Customer preferences:
Consumers in Japan are increasingly embracing artificial intelligence-powered virtual assistants and chatbots for customer service and support. This trend is driven by the country's aging population and a growing demand for convenient and efficient communication with businesses. Additionally, there is a rising preference for personalized and natural language interactions, leading to the adoption of advanced natural language processing technologies. This shift towards AI-based communication tools is also influenced by Japanese culture's emphasis on respect and politeness in interactions, making conversational AI a perfect fit for the market.

Trends in the market:
In Japan, the Natural Language Processing market within the Artificial Intelligence Market is experiencing a surge in demand for voice recognition technology, with companies like Toyota and Rakuten incorporating it into their products. This trend is expected to continue, driven by the country's aging population and need for voice-based interfaces. Additionally, there is a growing focus on developing NLP solutions for Japanese language, which has unique linguistic challenges. This trend presents opportunities for industry stakeholders to tap into a growing market and cater to the specific needs of Japanese consumers.

Local special circumstances:
In Japan, the Natural Language Processing market is influenced by the country's unique cultural and regulatory factors. Due to the prevalence of the Japanese language, NLP solutions must be tailored to the language's complex writing system. Additionally, the strict data privacy laws in Japan have led to the development of advanced security measures in NLP technologies. Furthermore, the country's aging population has created a demand for NLP solutions in healthcare for easier and more efficient communication between patients and healthcare providers.

Underlying macroeconomic factors:
The Natural Language Processing Market within the Artificial Intelligence Market in Japan is strongly influenced by macroeconomic factors such as technological advancements, government support for AI research and development, and investment in digital infrastructure. With Japan being one of the leading countries in AI research and development, the market is experiencing rapid growth. Moreover, the country's aging population and increasing demand for advanced healthcare solutions are also driving the adoption of natural language processing technologies in various industries, such as healthcare, finance, and retail. The government's focus on promoting digital transformation and creating a favorable regulatory environment for AI is further fueling market growth in Japan.

Methodology

Data coverage: The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the funding values from different industries for the market.

Modeling approach / Market size:Market sizes are determined through a top-down approach with a bottom-up validation, building on a specific rationale for each market. As a basis for evaluating markets, we use annual financial reports, funding data, and third-party data. In addition, we use relevant key market indicators and data from country-specific associations such as GDP, number of internet users, number of secure internet servers, and internet penetration. This data helps us estimate the market size for each country individually.

Forecasts:In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited to forecast digital products and services due to the non-linear growth of technology adoption. The main drivers are the level of digitalization, the number of secure internet servers, and the revenue of the Public Cloud market.

Additional Notes: The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russian-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the market is updated on an ad-hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is weighted for representativeness.

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