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Car Rentals - Worldwide

Worldwide

It is projected that the revenue in the Car Rentals market worldwide will reach €95.77bn by 2024.
Additionally, an annual growth rate of 3.36% is expected between 2024 and 2029, resulting in a projected market volume of €113.00bn by 2029.
Furthermore, it is anticipated that by 2029, the number of users in this market will reach 0.82bn users.
The user penetration rate is expected to be 7.7% in 2024, and it is projected to increase to 10.1% by 2029.
The average revenue per user (ARPU) is expected to amount to €161.00.
Moreover, it is projected that by 2029, 75% of the total revenue generated in the Car Rentals market will be through online sales.
It is worth noting that in global comparison, United States is expected to generate the most revenue in this market, with a projected revenue of €28,940m in 2024.
In the United States, car rental companies are adapting to the rise of ride-sharing services by offering more flexible rental options and loyalty programs.

Key regions: United States, Saudi Arabia, Thailand, South America, Malaysia

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Analyst Opinion

The Car Rentals market has been experiencing significant growth in recent years. Customer preferences for convenient and flexible transportation options have driven the demand for car rentals. Additionally, the rise of the increasing popularity of road trips have contributed to the expansion of the market.

Customer preferences: Customers are increasingly looking for convenient and flexible transportation options. Car rentals provide the flexibility to travel at one's own pace and explore various destinations. This is particularly appealing to travelers who prefer to have control over their itineraries and enjoy the freedom of independent travel. Furthermore, car rentals offer the convenience of door-to-door transportation, eliminating the need to rely on public transportation schedules or ride-sharing services.

Trends in the market: One of the notable trends in the car rentals market is the rise of online booking platforms. Customers can easily compare prices, vehicle options, and rental terms from multiple providers, making it easier to find the best deal. Online platforms also offer the convenience of booking and managing reservations from anywhere, making the process more efficient for both customers and rental companies. Another trend in the market is the increasing popularity of electric and hybrid vehicles. As sustainability becomes a more prominent concern, customers are seeking environmentally-friendly transportation options. Car rental companies are responding to this demand by expanding their fleets to include electric and hybrid vehicles. This trend is expected to continue as more countries and cities implement policies to reduce carbon emissions and promote sustainable transportation.

Local special circumstances: In certain countries, the car rentals market is influenced by local special circumstances. For example, in countries with a well-developed tourism industry, such as France or Italy, car rentals are in high demand due to the large number of tourists visiting popular destinations. Similarly, in countries with vast landscapes and scenic routes, such as the United States or Australia, car rentals are popular among travelers who want to explore the country's natural beauty.

Underlying macroeconomic factors: The growth of the car rentals market is also influenced by underlying macroeconomic factors. Economic stability and disposable income levels play a significant role in determining the demand for car rentals. When the economy is thriving and consumers have more disposable income, they are more likely to spend on travel and transportation services, including car rentals. Additionally, factors such as low fuel prices and favorable exchange rates can also impact the affordability and attractiveness of car rentals for both domestic and international travelers. In conclusion, the Car Rentals market is experiencing growth due to customer preferences for convenience and flexibility, as well as the rise of online booking platforms. The increasing popularity of electric and hybrid vehicles is also driving the market forward. Local special circumstances, such as the tourism industry and geographic features, further contribute to the demand for car rentals. Economic stability and disposable income levels are underlying macroeconomic factors that influence the market. Overall, the car rentals market is expected to continue growing as customers seek convenient and flexible transportation options for their travel needs.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on bookings, revenues, and online shares of car rental services.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market. As a basis for evaluating markets, we use financial reports, third-party studies and reports, federal statistical offices, industry associations, and price data. To estimate the number of users and bookings, we furthermore use data from the Statista Consumer Insigths Global survey. In addition, we use relevant key market indicators and data from country-specific associations, such as demographic data, GDP, consumer spending, internet penetration, and device usage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, ARIMA, which allows time series forecasts, accounting for stationarity of data and enabling short-term estimates. Additionally, simple linear regression, Holt-Winters forecast, the S-curve function and exponential trend smoothing methods are applied.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change.