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Car Rentals - South Africa

South Africa

South Africa's Car Rentals market is anticipated to experience a surge in revenue, with a projected amount of €315.50m by 2024.
This is expected to grow annually at a rate of 4.02% from 2024-2029, resulting in a market volume projection of €384.20m by 2029.
By 2029, the estimated number of users in the Car Rentals market is expected to reach 3.79m users.
The user penetration rate is projected to decrease from 4.8% in 2024 to 5.9% by 2029.
The average revenue per user (ARPU) is expected to be €108.40.
Online sales are expected to generate 59% of the total revenue in the Car Rentals market by 2029.
In comparison to other countries, United States is projected to generate the highest revenue of €28,940m in 2024.
Car rental market in South Africa is witnessing a shift towards eco-friendly vehicles to reduce carbon footprint.

Key regions: United States, Saudi Arabia, Thailand, South America, Malaysia

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Analyst Opinion

The Car Rentals market in South Africa has been experiencing steady growth in recent years, driven by a combination of factors such as increasing tourism, a growing middle class, and the rise of ride-sharing services.

Customer preferences: In South Africa, there is a strong preference for car rentals among both domestic and international tourists. This is primarily due to the convenience and flexibility that car rentals offer, allowing travelers to explore the country at their own pace. Additionally, car rentals are often more cost-effective than other modes of transportation, especially for longer trips or group travel.

Trends in the market: One of the key trends in the Car Rentals market in South Africa is the increasing popularity of online booking platforms. With the widespread availability of internet access and the convenience of online bookings, more and more customers are opting to reserve their rental cars online. This trend has led to the emergence of several online car rental platforms, offering a wide range of options and competitive pricing. Another trend in the market is the growing demand for eco-friendly and fuel-efficient rental cars. As sustainability becomes a more important consideration for travelers, car rental companies are increasingly offering hybrid and electric vehicles as part of their fleet. This trend is in line with global efforts to reduce carbon emissions and promote sustainable tourism practices.

Local special circumstances: South Africa is a country known for its diverse landscapes and attractions, ranging from stunning coastlines to wildlife reserves. This unique geography creates a strong demand for car rentals, as travelers often need a vehicle to navigate between different destinations. Additionally, South Africa has a well-developed road infrastructure, making it relatively easy for tourists to drive around the country.

Underlying macroeconomic factors: The growth of the Car Rentals market in South Africa can also be attributed to the country's improving economic conditions. As the middle class expands and disposable incomes rise, more people are able to afford travel and car rentals. Furthermore, the government has implemented policies to promote tourism, including visa reforms and marketing campaigns, which have contributed to an increase in both domestic and international tourism. In conclusion, the Car Rentals market in South Africa is developing due to customer preferences for convenience and flexibility, as well as the rise of online booking platforms. The increasing demand for eco-friendly vehicles and the country's unique geography also contribute to the growth of the market. Additionally, improving economic conditions and government support for tourism have played a significant role in driving the expansion of the Car Rentals market in South Africa.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on bookings, revenues, and online shares of car rental services.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market. As a basis for evaluating markets, we use financial reports, third-party studies and reports, federal statistical offices, industry associations, and price data. To estimate the number of users and bookings, we furthermore use data from the Statista Consumer Insigths Global survey. In addition, we use relevant key market indicators and data from country-specific associations, such as demographic data, GDP, consumer spending, internet penetration, and device usage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, ARIMA, which allows time series forecasts, accounting for stationarity of data and enabling short-term estimates. Additionally, simple linear regression, Holt-Winters forecast, the S-curve function and exponential trend smoothing methods are applied.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change.