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Car Rentals - Indonesia

Indonesia

Indonesia's Car Rentals market is projected to reach a revenue of €0.56bn by 2024.
The revenue is expected to grow annually at a rate of 7.66% from 2024 to 2029, resulting in a projected market volume of €0.81bn by 2029.
The number of users in this market is expected to reach 15.91m users by 2029.
The user penetration rate is projected to increase from 4.3% in 2024 to 5.5% by 2029.
The average revenue per user (ARPU) is expected to be €45.82.
By 2029, 84% of the total revenue in this market is expected to be generated through online sales.
In a global comparison, United States is expected to generate the highest revenue of €29,240m in 2024.
Indonesia's car rental market is growing rapidly, with a focus on offering affordable rates and expanding into ride-sharing services.

Key regions: United States, Saudi Arabia, Thailand, South America, Malaysia

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Analyst Opinion

The Car Rentals market in Indonesia has been experiencing significant growth in recent years, driven by various factors such as increasing disposable income, growing tourism industry, and changing consumer preferences.

Customer preferences: Customers in Indonesia are increasingly opting for car rentals as a convenient and cost-effective mode of transportation. This is especially true for tourists who prefer the flexibility of exploring different destinations at their own pace. Additionally, many locals are also choosing car rentals for special occasions or business trips, as it offers them the convenience of having a vehicle without the burden of ownership.

Trends in the market: One of the key trends in the car rentals market in Indonesia is the rise of online platforms and mobile applications. These platforms provide customers with a seamless booking experience, allowing them to compare prices, choose from a wide range of vehicles, and make reservations easily. This trend has significantly increased the accessibility and convenience of car rentals, attracting more customers to the market. Another trend in the market is the increasing popularity of eco-friendly and fuel-efficient vehicles. With growing awareness of environmental issues, customers are becoming more conscious of their carbon footprint and are actively seeking greener transportation options. Car rental companies in Indonesia are responding to this trend by including electric and hybrid vehicles in their fleet, appealing to environmentally-conscious customers.

Local special circumstances: Indonesia is known for its diverse geography, with popular tourist destinations ranging from beautiful beaches to lush rainforests and vibrant cities. This diversity creates a unique demand for car rentals, as customers often require different types of vehicles depending on their destination and activities. For example, tourists visiting Bali may prefer compact cars for navigating narrow streets, while those exploring the countryside may opt for larger SUVs or off-road vehicles. Car rental companies in Indonesia need to cater to these diverse needs in order to stay competitive in the market.

Underlying macroeconomic factors: The growth of the car rentals market in Indonesia is also influenced by underlying macroeconomic factors. The country has experienced steady economic growth in recent years, resulting in an expanding middle class and increasing disposable income. This has led to a rise in domestic tourism, as more Indonesians are able to afford travel within the country. Additionally, Indonesia has seen a significant increase in international tourists, further driving the demand for car rentals. In conclusion, the Car Rentals market in Indonesia is developing rapidly due to changing customer preferences, technological advancements, and favorable macroeconomic conditions. The rise of online platforms, the popularity of eco-friendly vehicles, and the diverse geography of the country are all contributing to the growth of the market. As the Indonesian economy continues to flourish and tourism continues to thrive, the car rentals market is expected to further expand in the coming years.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on bookings, revenues, and online shares of car rental services.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market. As a basis for evaluating markets, we use financial reports, third-party studies and reports, federal statistical offices, industry associations, and price data. To estimate the number of users and bookings, we furthermore use data from the Statista Consumer Insigths Global survey. In addition, we use relevant key market indicators and data from country-specific associations, such as demographic data, GDP, consumer spending, internet penetration, and device usage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, ARIMA, which allows time series forecasts, accounting for stationarity of data and enabling short-term estimates. Additionally, simple linear regression, Holt-Winters forecast, the S-curve function and exponential trend smoothing methods are applied.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change.