Bicycles - Thailand

Thailand

Revenue in the Bicycles market is projected to reach €138.60m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of -0.72%, resulting in a projected market volume of €133.70m by 2029.
Bicycles market unit sales are expected to reach 492.90k bicycles in 2029.
The volume weighted average price of Bicycles market in 2024 is expected to amount to €243.40.
From an international perspective it is shown that the most revenue will be generated in China (€11,470m in 2024).

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Analyst Opinion

The Bicycles market in Thailand is experiencing steady growth, with factors such as increasing consumer awareness of health benefits and the convenience of online services driving this trend. However, the market's overall growth rate is impacted by a minimal decline, possibly due to the emergence of new sub-markets like Electric Bicycles.

Customer preferences: In Thailand, there has been a growing trend towards eco-friendly and sustainable products, including bicycles. This is in line with the country's cultural values of preserving the environment and promoting a healthy lifestyle. Additionally, there has been a rise in the popularity of electric bicycles, as they offer a more convenient and efficient mode of transportation in congested urban areas. This shift towards sustainable and technologically advanced bicycles is also driven by the increasing number of health-conscious consumers who prioritize physical activity and eco-friendliness in their purchasing decisions.

Trends in the market: In Thailand, the Bicycles Market is experiencing a surge in demand for electric bicycles, as consumers seek eco-friendly and cost-effective transportation options. This trend is expected to continue due to government initiatives promoting electric vehicle adoption and increasing concerns about air pollution. Additionally, there is a growing trend of bike-sharing services in major cities, providing convenient and affordable transportation for short distances. These trends signify a shift towards sustainable and efficient transportation, with potential implications for industry stakeholders such as manufacturers, retailers, and service providers. These stakeholders may need to adapt their business models to cater to this changing market and leverage the opportunities presented by these trends.

Local special circumstances: In Thailand, the Bicycles Market is heavily influenced by the country's geography and cultural norms. With a large population living in urban areas, there is a growing demand for eco-friendly and affordable transportation options, leading to a rise in the popularity of bicycles. Additionally, the government's initiatives to promote cycling as a means of reducing traffic congestion and air pollution have further boosted the market. Furthermore, the strong cycling culture in Thailand, with events like the annual Bangkok Car Free Day, has also played a significant role in driving the market growth.

Underlying macroeconomic factors: The Bicycles Market in Thailand is heavily influenced by macroeconomic factors such as economic stability, consumer spending power, and government policies. The country's strong economic growth and stable political environment have led to an increase in disposable income, creating a demand for leisure activities such as cycling. Additionally, the government's push for sustainable transportation and initiatives to promote cycling tourism have further boosted the market. However, challenges such as high import taxes and limited infrastructure for cycling could hinder the market's growth.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the sales of bicycles and the respective average prices for bicycles.

Modeling approach:

Market sizes are determined through a Bottom-Up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use publications of industry associations, expert blogs, and data provided by governments and scientific institutions. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, and consumer spending per capita (based on current prices). This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the ARIMA time series forecast and forecasts based on previous growth rates are well suited for forecasting the future demand for bicycles due to the brick and mortar nature of this market. The main drivers are GDP, consumer spending per capita, and population.

Additional notes:

The data is modeled using current exchange rates. The market is updated once a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development).