Market Insights Health Pharmacies OTC Products

Hand Sanitizer (Pharmacies) - Brazil

Brazil

Revenue in the Hand Sanitizer market is projected to reach €26.69m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 9.71%, resulting in a market volume of €42.42m by 2029.
In global comparison, most revenue will be generated in China (€357.20m in 2024).
In relation to total population figures, per person revenues of €0.12 are generated in 2024.

Key regions: Japan, United States, Europe, United Kingdom, Canada

Mercado

Región

Comparación de regiones

Moneda

Analyst Opinion

The Hand Sanitizer (Pharmacies) market in Brazil has been experiencing significant growth in recent years. Customer preferences have shifted towards a greater emphasis on personal hygiene and health, which has led to an increased demand for hand sanitizers. Additionally, local special circumstances and underlying macroeconomic factors have contributed to the development of the market. Customer preferences in Brazil have been influenced by a growing awareness of the importance of maintaining good hygiene practices. This has been driven by various factors, including an increase in public health campaigns promoting hand hygiene, as well as a rise in the number of reported cases of infectious diseases. As a result, consumers are seeking convenient and effective solutions to keep their hands clean and free from germs. Hand sanitizers, with their ease of use and portability, have become a popular choice among Brazilian consumers. Trends in the Hand Sanitizer (Pharmacies) market in Brazil reflect the changing customer preferences. There has been a surge in the number of brands and product offerings available in pharmacies across the country. This increased competition has led to innovations in product formulations and packaging, with manufacturers striving to differentiate their offerings in the market. Additionally, there has been a shift towards the use of natural and organic ingredients in hand sanitizers, as consumers become more conscious of the potential harmful effects of certain chemicals. Local special circumstances have also played a role in the development of the Hand Sanitizer (Pharmacies) market in Brazil. The country has a large population, with densely populated urban areas that are more susceptible to the spread of infectious diseases. This has created a greater need for hand sanitizers, particularly in public spaces such as schools, hospitals, and public transportation. Additionally, Brazil has a tropical climate, which can contribute to the growth of bacteria and other germs. This further reinforces the importance of hand hygiene and drives the demand for hand sanitizers. Underlying macroeconomic factors have also contributed to the growth of the Hand Sanitizer (Pharmacies) market in Brazil. The country has experienced steady economic growth in recent years, which has led to an increase in disposable income among consumers. This has allowed for greater spending on personal care products, including hand sanitizers. Additionally, the rise of e-commerce platforms has made it easier for consumers to access a wide range of hand sanitizers, further fueling the market growth. In conclusion, the Hand Sanitizer (Pharmacies) market in Brazil is developing due to changing customer preferences, local special circumstances, and underlying macroeconomic factors. The emphasis on personal hygiene and health, coupled with the need for convenient and effective solutions, has led to an increased demand for hand sanitizers. As the market continues to evolve, manufacturers will need to stay innovative and responsive to consumer needs in order to maintain their competitive edge.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on offline and online spending by consumers, including VAT. Not included are B2B and B2G sales, or other pharmaceutical sales through hospitals or retail stores such as supermarkets.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market market. As a basis for evaluating markets, we use industry associations, third-party studies and reports and survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as healthcare expenditure per country, consumer healthcare spending, GDP and internet penetration. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, forecasts are based on historical developments, current trends, and key market indicators, using advanced statistical methods. For forecasting digital trends such as the online-pharmacy sales share we use exponential trend smoothing and the s-curve method. The main drivers are healthcare expenditure per country and consumer healthcare spending.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. GCS data is reweighted for representativeness.