Market Insights Health OTC Pharmaceuticals

Vitamins & Minerals - Brazil

Brazil

In Brazil, the revenue in the Vitamins & Minerals market market reaches €1.18bn in 2024.
Looking ahead, the market is projected to experience an annual growth rate of 6.94% (CAGR 2024-2029).
When compared globally, in China generates the highest revenue with €4,941.00m in 2024.
In terms of per person revenues, in Brazil generates €5.40 in 2024.
Brazil's growing health consciousness and increasing disposable income have led to a surge in demand for vitamins and minerals in the OTC Pharmaceuticals market.

Key regions: Canada, United Kingdom, India, Europe, Brazil

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Analyst Opinion

The Vitamins & Minerals market in Brazil has been experiencing significant growth in recent years. Customer preferences for health and wellness products, coupled with local special circumstances and underlying macroeconomic factors, have contributed to this trend.

Customer preferences: In Brazil, there is a growing awareness and emphasis on health and wellness. As a result, there has been an increasing demand for vitamins and minerals as consumers seek to supplement their diets with these essential nutrients. The desire for a healthy lifestyle and the belief that vitamins and minerals can help prevent diseases and improve overall well-being have driven the demand for these products.

Trends in the market: One of the key trends in the Vitamins & Minerals market in Brazil is the rising popularity of natural and organic products. Consumers are becoming more conscious of the ingredients in the products they consume and are seeking out natural alternatives. This trend has led to an increase in the demand for vitamins and minerals derived from natural sources, such as fruits, vegetables, and herbs.Another trend in the market is the growing popularity of personalized nutrition. Consumers are increasingly seeking customized solutions that cater to their specific health needs. This has led to the development of personalized vitamin and mineral supplements that are tailored to individual requirements. Companies are leveraging technology and data to provide personalized recommendations and formulations, which has further fueled the growth of the market.

Local special circumstances: Brazil is known for its rich biodiversity and abundant natural resources. This has created a favorable environment for the production of vitamins and minerals derived from natural sources. The country has a diverse range of fruits, vegetables, and herbs that serve as excellent sources of essential nutrients. The availability of these natural ingredients has allowed local manufacturers to develop a wide variety of vitamin and mineral supplements, catering to the specific needs of Brazilian consumers.

Underlying macroeconomic factors: Brazil is the largest economy in Latin America and has a growing middle class. As disposable incomes rise, consumers have more purchasing power and are willing to spend on health and wellness products. The increasing urbanization and changing lifestyles have also contributed to the growth of the Vitamins & Minerals market in Brazil. Busy lifestyles and the lack of time for meal preparation have led to a greater reliance on supplements to meet nutritional needs.Additionally, the government in Brazil has taken steps to promote the use of vitamins and minerals. Public health campaigns and initiatives have raised awareness about the importance of these nutrients in preventing deficiencies and improving overall health. This has further stimulated the demand for vitamins and minerals in the country.In conclusion, the Vitamins & Minerals market in Brazil is developing due to customer preferences for health and wellness products, the rising popularity of natural and organic products, the demand for personalized nutrition solutions, the country's rich biodiversity and natural resources, and underlying macroeconomic factors such as increasing disposable incomes and government initiatives.

Methodology

Data coverage:

Data encompasses B2C spend. Figures are based on the OTC Pharmaceuticals market values, representing revenues generated by both product sales which take place exclusively in pharmacies and products which can be purchased elsewhere. Sales by hospitals are not included.

Modeling approach / Market size:

Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market market. As a basis for evaluating markets, we use data from national statistical offices, international institutions, trade associations, and self-medication associations. Next, we use relevant key market indicators and data from country-specific associations, such as consumer healthcare spending, out-of-pocket healthcare expenditure, health system accessibilities, and GDP. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, forecasts are based on historical developments, current trends, and key market indicators, using advanced statistical methods.

Additional notes:

Data is modeled in US$ using current exchange rates. The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. Whereas this market covers only OTC drugs, the Statista Pharmaceuticals market covers both OTC and prescription drugs.