Market Insights Health OTC Pharmaceuticals

Sleep Aids - Australia

Australia

In Australia, the revenue generated in the Sleep Aids market market is estimated to be €20.44m in 2024.
It is projected that the market will experience an annual growth rate of 6.14% (CAGR 2024-2029).
When compared to other countries worldwide, the in the United States generates the highest revenue in this market, with a value of €1,950.00m in 2024.
In terms of per capita figures, the revenue per person in Australia is €0.77 in 2024.
Australia's growing demand for natural sleep aids reflects a shift towards holistic approaches to wellness.

Key regions: Europe, Germany, Canada, United Kingdom, United States

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Analyst Opinion

The Sleep Aids market in Australia has been experiencing steady growth in recent years, driven by changing customer preferences and underlying macroeconomic factors.

Customer preferences: Australian consumers are increasingly prioritizing their sleep health, leading to a growing demand for sleep aids. With the rise of technology and social media, people are becoming more aware of the importance of getting a good night's sleep and its impact on overall well-being. As a result, there has been a shift in customer preferences towards natural and non-habit forming sleep aids, such as herbal supplements and aromatherapy products.

Trends in the market: One of the key trends in the Sleep Aids market in Australia is the growing popularity of natural and organic sleep aids. Consumers are becoming more conscious about the ingredients they put in their bodies and are seeking out products that are free from synthetic chemicals and additives. This trend is driven by a desire for more holistic approaches to sleep and wellness. In addition, there has been an increasing focus on sustainability, with consumers looking for sleep aids that are environmentally friendly and ethically sourced.Another trend in the market is the rise of sleep tracking devices and apps. These technologies provide consumers with insights into their sleep patterns and help them identify areas for improvement. Sleep tracking devices and apps have become particularly popular among tech-savvy individuals who are interested in optimizing their sleep quality. This trend is expected to continue as more advanced technologies are developed and integrated into everyday life.

Local special circumstances: Australia has a growing aging population, which is contributing to the demand for sleep aids. Older adults often experience sleep disturbances and are more likely to seek out products that can help them improve their sleep quality. This demographic trend is expected to drive the growth of the Sleep Aids market in Australia in the coming years.Another special circumstance in Australia is the high prevalence of sleep disorders, such as insomnia and sleep apnea. These conditions affect a significant portion of the population and create a need for sleep aids to manage symptoms and improve sleep quality. As awareness and diagnosis of sleep disorders increase, the demand for sleep aids is expected to grow.

Underlying macroeconomic factors: The strong economy in Australia has contributed to the growth of the Sleep Aids market. With a stable job market and disposable income, consumers have more purchasing power to invest in sleep aids and prioritize their sleep health. Additionally, the growing trend of self-care and wellness has led to increased spending on products that promote relaxation and better sleep.In conclusion, the Sleep Aids market in Australia is experiencing growth due to changing customer preferences, including a shift towards natural and non-habit forming sleep aids, as well as the increasing popularity of sleep tracking devices and apps. Local special circumstances, such as the aging population and high prevalence of sleep disorders, further contribute to the market growth. The strong economy and growing focus on self-care and wellness are underlying macroeconomic factors driving the demand for sleep aids in Australia.

Methodology

Data coverage:

Data encompasses B2C spend. Figures are based on the OTC Pharmaceuticals market values, representing revenues generated by both product sales which take place exclusively in pharmacies and products which can be purchased elsewhere. Sales by hospitals are not included.

Modeling approach / Market size:

Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market market. As a basis for evaluating markets, we use data from national statistical offices, international institutions, trade associations, and self-medication associations. Next, we use relevant key market indicators and data from country-specific associations, such as consumer healthcare spending, out-of-pocket healthcare expenditure, health system accessibilities, and GDP. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, forecasts are based on historical developments, current trends, and key market indicators, using advanced statistical methods.

Additional notes:

Data is modeled in US$ using current exchange rates. The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. Whereas this market covers only OTC drugs, the Statista Pharmaceuticals market covers both OTC and prescription drugs.