OTC Pharmaceuticals - Poland

Poland

In Poland, the revenue generated in the OTC Pharmaceuticals market is expected to reach €4,554.00m in 2025.
It is projected to grow annually by 7.55% (CAGR 2025-2029).
Among the various markets, the largest is Cold & Cough Remedies, with a market volume of €1,171.00m in 2025.
When compared globally, the in the United States generates the highest revenue, amounting to €38,960.00m in 2025.
In terms of per person revenues, in Poland generates €114.90 per person in 2025.
Furthermore, online sales are expected to contribute 17.62% of the total revenue in the OTC Pharmaceuticals market by 2025.
Poland's OTC Pharmaceuticals market is witnessing a surge in demand for natural and herbal remedies, driven by growing consumer preference for traditional medicine.

Key regions: United States, China, Germany, Japan, Europe

Definition:
The Over-the-Counter Pharmaceuticals market includes non-prescription medications, treatments, and healthcare products that are available directly to consumers without a prescription from a licensed healthcare professional. It includes both products which are exclusively sold in pharmacies and products which can be purchased elsewhere such as supermarkets, and online retailers. Sales by hospitals are not included.

Structure:
The market is subdivided into Analgesics, Cold and Cough Remedies, Digestives and Intestinal Remedies, Skin Treatment, Vitamins and Minerals, Hand Sanitizer, Eye care, Sleep aids, Wound care, and Other OTC Pharmaceuticals. The Analgesics market covers non-prescription pain-relief medications which help to relief aches, pains and fevers. Cold & Cough market covers non-prescription remedies aimed at relieving nasal congestion, coughing, sore throat, and related cold discomforts. The Digestives and Intestinal Remedies market encompasses non-prescription products designed to alleviate symptoms related to digestive discomfort and intestinal issues. The Skin Treatment market includes non-prescription medications formulated to address various dermatological concerns such as acne, eczema and dryness. The Vitamins and Minerals market comprises non-prescription dietary supplements containing essential nutrients such as vitamins and minerals. The Hand sanitizer market covers sanitizing products which are applied on hands to effectively reduce the presence of bacteria and viruses. The Eye Care market covers non-prescription products to address common eye-related discomforts such as dryness, irritation or redness. The Sleep Aids market covers non-prescription products designed to promote relaxation, alleviate insomnia, and improve sleep quality. The Wound Care market includes non-prescription products designed to facilitate wound healing and prevent infection.

Additional information:
OTC Pharmaceuticals comprises revenues, average revenue per capita. Sales channels show online and offline revenue. Revenues include VAT. The market only displays B2C revenues, hence B2B and B2G revenues are not included.
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Región

Comparación de regiones

Moneda

Analyst Opinion

The OTC Pharmaceuticals market in Poland has been experiencing steady growth in recent years, driven by changing customer preferences, emerging trends in the market, and local special circumstances. Customer preferences in Poland have shifted towards self-medication and a preference for over-the-counter (OTC) medications. This is partly due to the convenience and accessibility of OTC products, as well as the increasing awareness and knowledge among consumers about self-care and managing minor ailments. Additionally, the rising healthcare costs and long waiting times for doctor appointments have also contributed to the growing demand for OTC medications in Poland.One of the key trends in the OTC Pharmaceuticals market in Poland is the increasing popularity of natural and herbal remedies. Consumers are becoming more conscious of their health and are seeking alternative treatments that are perceived as safer and more natural. As a result, there has been a growing demand for OTC products that are made from natural ingredients and have fewer side effects. This trend is also in line with the global shift towards natural and organic products.Another trend in the market is the growing demand for OTC medications for specific conditions, such as allergies, digestive disorders, and sleep disorders. This can be attributed to the increasing prevalence of these conditions in Poland, as well as the changing lifestyle and dietary habits of the population. As a result, pharmaceutical companies are expanding their product portfolios to cater to these specific needs and preferences.Local special circumstances in Poland, such as the aging population and the increasing burden on the healthcare system, have also contributed to the growth of the OTC Pharmaceuticals market. The aging population in Poland has led to an increase in the prevalence of chronic diseases and a higher demand for medications to manage these conditions. Additionally, the limited availability of healthcare professionals and the long waiting times for appointments have further fueled the demand for OTC medications as a convenient and cost-effective solution.Underlying macroeconomic factors, such as the stable economic growth and increasing disposable income in Poland, have also played a role in the development of the OTC Pharmaceuticals market. As the economy grows, consumers have more purchasing power and are willing to spend on healthcare products and services. This has created a favorable market environment for pharmaceutical companies to invest in research and development, expand their product offerings, and engage in marketing activities to promote OTC medications.In conclusion, the OTC Pharmaceuticals market in Poland is developing due to changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. The shift towards self-medication, the growing demand for natural and herbal remedies, and the increasing prevalence of specific conditions are driving the growth of the market. Additionally, the aging population, limited availability of healthcare professionals, and stable economic growth are also contributing to the development of the OTC Pharmaceuticals market in Poland.

Methodology

Data coverage:

Data encompasses B2C spend. Figures are based on the OTC Pharmaceuticals market values, representing revenues generated by both product sales which take place exclusively in pharmacies and products which can be purchased elsewhere. Sales by hospitals are not included.

Modeling approach / Market size:

Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market market. As a basis for evaluating markets, we use data from national statistical offices, international institutions, trade associations, and self-medication associations. Next, we use relevant key market indicators and data from country-specific associations, such as consumer healthcare spending, out-of-pocket healthcare expenditure, health system accessibilities, and GDP. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, forecasts are based on historical developments, current trends, and key market indicators, using advanced statistical methods.

Additional notes:

Data is modeled in US$ using current exchange rates. The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. Whereas this market covers only OTC drugs, the Statista Pharmaceuticals market covers both OTC and prescription drugs.