Life insurance - Asia

Asia

The Life insurance market market in Asia is expected to experience significant growth in the coming years.
According to projections, the market size (gross written premium) is set to reach a staggering €1.09tn in 2024.
This indicates a strong demand for Life insurance market products in the region.
Furthermore, the average spending per capita in the Life insurance market market is estimated to be €239.60 in 2024.
This suggests that individuals in Asia are increasingly recognizing the importance of protecting their financial future through Life insurance market.
The Life insurance market market in Asia is also anticipated to exhibit a promising annual growth rate.
With a projected CAGR of 0.68% from 2024 to 2028, the gross written premium is forecasted to reach €1.12tn by the end of the period.
This growth highlights the increasing awareness and adoption of Life insurance market products among the population.
In terms of global comparison, the United States is expected to generate the highest gross written premium in 2024, amounting to an impressive €1,179.0bn.
This indicates the significant size and importance of the US market in the Life insurance market industry.
Overall, the Life insurance market market in Asia is poised for substantial growth, with increasing market size, per capita spending, and a positive growth trajectory.
In Japan, the life insurance market is booming due to an aging population and a strong cultural emphasis on financial security.

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Analyst Opinion

In recent years, the Life insurance market in Asia has shown significant growth and development. Customer preferences in the region are shifting towards more comprehensive life insurance coverage, including retirement planning, health protection, and investment-linked products. Customers are increasingly looking for customized and flexible insurance solutions that can adapt to their changing needs over time. Trends in the market vary across different countries in Asia. For example, in Japan, where the population is aging rapidly, there is a growing demand for retirement and long-term care insurance. On the other hand, in emerging markets like India and Indonesia, the focus is on increasing insurance penetration among the younger population through digital channels and affordable premium options. Local special circumstances play a crucial role in shaping the Life insurance market in Asia. For instance, regulatory environments differ from country to country, impacting product offerings and distribution channels. In more developed markets like Singapore and Hong Kong, insurance companies are leveraging technology to enhance customer experience and streamline operations, while in less developed markets, there is a greater emphasis on education and awareness to drive insurance adoption. Underlying macroeconomic factors such as economic growth, interest rates, and demographic trends also influence the Life insurance market in Asia. As disposable incomes rise and populations age, there is a greater need for insurance products that provide financial security and protection. Low-interest rates in some countries have led to a shift towards investment-linked insurance products as customers seek higher returns on their savings. Overall, the Life insurance market in Asia is dynamic and evolving, driven by changing customer preferences, market trends, local circumstances, and macroeconomic factors. It is essential for insurance companies to stay agile and innovative to meet the diverse needs of customers across the region.

Methodology

Data coverage:

Data encompasses B2B and B2C enterprises. Figures are based on gross written premium, gross written premium per capita, gross claim payments, loss ratio, and distribution channels.

Modeling approach / Market size:

Market sizes are determined by a Bottom-Up approach, based on a specific rationale for each market layer. As a basis for evaluating markets, we use industry associations, national statistic offices, and international organizations, such as OECD. Next we use relevant key market indicators and data from country-specific associations such as insurance consumer spending, gross domestic product, insurance - consumer price index (CPI), population growth. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing and HOLT-linear. The main drivers are insurance consumer spending and insurance - consumer price index (CPI).

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.