Market Insights Financial Capital Raising Digital Capital Raising

Reward-Based Crowdfunding - Switzerland

Switzerland

Switzerland is expected to reach a total transaction value of €7.77m in the Reward-Based Crowdfunding market by 2024.
When compared globally, the United States is projected to lead with a transaction value of €426m in the same year.
Switzerland's Capital Raising market sees a rise in Crowdfunding campaigns, attracting global investors seeking innovative Swiss ventures.

Key regions: Germany, Brazil, Australia, Israel, United States

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Analyst Opinion

Switzerland, known for its stunning landscapes and high quality of life, is also home to a thriving crowdfunding market. With a population known for its entrepreneurial spirit and a strong focus on innovation, it comes as no surprise that crowdfunding has gained significant traction in the country.

Customer preferences: Swiss consumers have shown a growing preference for crowdfunding as a means of supporting projects and businesses. The ease and convenience of online platforms have made it increasingly popular among individuals who want to contribute to causes they believe in or invest in promising startups. Additionally, the transparency and direct engagement that crowdfunding offers have resonated well with Swiss consumers, who value accountability and trust.

Trends in the market: One notable trend in the Swiss crowdfunding market is the rise of reward-based crowdfunding. This type of crowdfunding allows individuals to contribute to a project in exchange for a non-financial reward, such as early access to a product or exclusive experiences. This trend can be attributed to the strong presence of creative and innovative projects in Switzerland, particularly in sectors such as technology, design, and sustainability. Swiss consumers are eager to support these projects and be part of their success. Another trend in the Swiss crowdfunding market is the emergence of equity-based crowdfunding. This type of crowdfunding allows individuals to invest in startups and small businesses in exchange for equity or shares. This trend is driven by the increasing number of entrepreneurs and investors in Switzerland who are seeking alternative sources of funding and investment opportunities. Equity-based crowdfunding provides a platform for these individuals to connect and collaborate, fueling the growth of the startup ecosystem in the country.

Local special circumstances: Switzerland's strong financial sector and reputation for stability have also contributed to the growth of the crowdfunding market. The country's well-established banking system and robust regulatory framework provide a solid foundation for crowdfunding platforms to operate and attract investors. Moreover, Switzerland's position as a global hub for innovation and technology has created a favorable environment for crowdfunding, with a large pool of talented entrepreneurs and innovative ideas.

Underlying macroeconomic factors: The strong performance of the Swiss economy and the availability of disposable income among Swiss consumers have also played a role in the development of the crowdfunding market. The country's high GDP per capita and low unemployment rate provide a favorable economic backdrop for individuals to participate in crowdfunding campaigns and invest in promising projects. Additionally, the low interest rate environment in Switzerland has made traditional investment options less attractive, leading individuals to seek alternative investment opportunities such as crowdfunding. In conclusion, the crowdfunding market in Switzerland is experiencing significant growth due to customer preferences for transparency and direct engagement, as well as the rise of reward-based and equity-based crowdfunding. The country's strong financial sector, reputation for stability, and favorable macroeconomic factors have further fueled this growth. With its vibrant entrepreneurial ecosystem and supportive regulatory environment, Switzerland is poised to continue its journey as a leading crowdfunding market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on transaction values / revenues / assets under management and user data of relevant services and products offered within the FinTech market.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, publicly available databases, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, population, internet penetration, smartphone penetration, credit card penetration, and online banking penetration. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.