Platform Delivery - Asia

  • Asia
  • The Platform Delivery market in Asia is poised to experience significant growth in the coming years.
  • According to projections, the market's revenue is expected to reach a staggering €180.40bn by 2024.
  • This growth is anticipated to continue at an annual rate of 4.10% from 2024 to 2029, resulting in a projected market volume of €220.50bn by the end of the forecast period.
  • In terms of user base, the Platform Delivery market is expected to see a substantial increase, reaching approximately 1.1bn users users by 2029.
  • This indicates a significant rise in user penetration, which is projected to reach 24.4% by 2029, up from 21.3% in 2024.
  • When it comes to the average revenue per user (ARPU), the expected amount is €186.40.
  • China is projected to be the leading revenue generator in the Platform Delivery market, with an estimated revenue of €154,700.00m in 2024.
  • Furthermore, China will also have the highest user penetration rate of 52.8%, showcasing the country's dominant position in this market.
  • In Asia, the platform delivery market in China is experiencing rapid growth due to the increasing demand for convenient and efficient delivery services.
Comparación de regiones

Analyst Opinion

The Platform Delivery market in Asia is witnessing significant growth due to the increasing adoption of e-commerce and the rise of the gig economy.

Customer preferences:
Customers in Asia are increasingly turning to online shopping, which has led to a surge in demand for platform delivery services. Additionally, the gig economy is booming in the region, with more people opting for freelance work and short-term contracts. This has created a need for flexible and on-demand delivery services.

Trends in the market:
In China, the platform delivery market is dominated by companies such as Meituan Dianping,, and These companies have been expanding their services to include grocery delivery, which has become increasingly popular during the COVID-19 pandemic. In Southeast Asia, Grab and Gojek are the major players in the platform delivery market, offering a range of services from food delivery to ride-hailing. These companies have also been expanding their offerings to include financial services and e-commerce.

Local special circumstances:
In India, the platform delivery market is highly competitive, with companies such as Swiggy, Zomato, and Uber Eats vying for market share. These companies have been expanding their offerings to include grocery and medicine delivery, in addition to food delivery. In Japan, the platform delivery market is dominated by Uber Eats and Rakuten Delivery, with both companies offering a range of delivery services. However, the market is highly regulated, which has made it difficult for new players to enter.

Underlying macroeconomic factors:
The growth of the platform delivery market in Asia can be attributed to several underlying macroeconomic factors. Firstly, the region has a large and growing middle class, which has increased demand for online shopping and delivery services. Secondly, the region has a high population density, which has made it easier for companies to offer on-demand delivery services. Finally, the rise of the gig economy has created a need for flexible and on-demand delivery services, which has further fueled the growth of the platform delivery market in Asia.


Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

Visión general

  • Revenue
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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