Online Education - Europe

Europe

Revenue in the Online Education market is projected to reach €17.78bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 7.22%, resulting in a projected market volume of €25.19bn by 2029.
The Online University Education market has a projected market volume of €13.29bn in 2024.
In global comparison, most revenue will be generated in the United States (€80.31bn in 2024).
The average revenue per user (ARPU) in the Online Education market is projected to amount to €172.40 in 2024.
In the Online Education market, the number of users is expected to amount to 135.3m users by 2029.
User penetration in the Online Education market will be at 14.0% in 2024.

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Analyst Opinion

The Online Education market in Europe is experiencing significant growth and development due to various factors.

Customer preferences: One of the key reasons for the growth of the Online Education market in Europe is the changing preferences of customers. With advancements in technology and the increasing availability of high-speed internet, more and more people are opting for online learning platforms. The convenience and flexibility offered by online education attract students of all ages, from working professionals looking to upskill to students seeking additional learning resources. Additionally, the ability to access a wide range of courses and educational materials from anywhere in the world makes online education an attractive option for individuals with diverse interests and goals.

Trends in the market: The Online Education market in Europe is witnessing several trends that contribute to its growth. One prominent trend is the rise of Massive Open Online Courses (MOOCs). MOOCs are online courses that are open to anyone and often offered by prestigious universities or educational institutions. These courses provide learners with the opportunity to gain knowledge and skills in a variety of subjects without the need for formal enrollment or hefty tuition fees. The popularity of MOOCs is increasing in Europe, as they offer a cost-effective and flexible way to access quality education. Another trend in the Online Education market in Europe is the emergence of online tutoring platforms. These platforms connect students with qualified tutors who provide personalized instruction and support. Online tutoring offers convenience and flexibility, allowing students to schedule sessions at their own pace and from the comfort of their homes. This trend is particularly popular among students preparing for exams or seeking additional academic support.

Local special circumstances: While the growth of the Online Education market in Europe can be attributed to global trends, there are also local special circumstances that contribute to its development. One such circumstance is the linguistic diversity in Europe. Online education platforms offer courses in multiple languages, allowing individuals to learn in their native language or acquire proficiency in a foreign language. This linguistic flexibility attracts learners from different European countries and enhances the accessibility of online education.

Underlying macroeconomic factors: The Online Education market in Europe is also influenced by underlying macroeconomic factors. The increasing demand for skilled professionals in various industries drives individuals to seek additional education and training. Online education provides a cost-effective and efficient way to acquire new skills or enhance existing ones, making it an attractive option for individuals looking to improve their employability. Additionally, the ongoing digital transformation across industries creates a demand for digital skills, further fueling the growth of the Online Education market in Europe. In conclusion, the Online Education market in Europe is experiencing significant growth and development due to changing customer preferences, such as the desire for convenience and flexibility. The rise of MOOCs and online tutoring platforms are prominent trends in the market. Local special circumstances, such as linguistic diversity, contribute to the development of the market. Underlying macroeconomic factors, including the demand for skilled professionals and the digital transformation of industries, also play a role in the growth of the Online Education market in Europe.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.