Online Education - China

  • China
  • Revenue in the Online Education market is projected to reach €41.19bn in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 0.21%, resulting in a projected market volume of €41.63bn by 2029.
  • The Online Learning Platform market has a projected market volume of €37.11bn in 2024.
  • In global comparison, most revenue will be generated in the United States (€80.00bn in 2024).
  • The average revenue per user (ARPU) in the Online Education market is projected to amount to €0.13k in 2024.
  • In the Online Education market, the number of users is expected to amount to 326.2m users by 2029.
  • User penetration in the Online Education market will be at 22.6% in 2024.
Comparación de regiones

Analyst Opinion

The Online Education market in China has experienced significant growth in recent years, driven by customer preferences for flexible learning options, advancements in technology, and the increasing demand for skills development in a rapidly changing job market. Customer preferences in the Online Education market in China have shifted towards flexible and personalized learning options. With a large population and a highly competitive job market, individuals are seeking ways to gain a competitive edge and enhance their skills. Online education platforms provide the flexibility to learn at one's own pace and convenience, allowing individuals to balance their work and personal commitments while pursuing further education. Additionally, the ability to access a wide range of courses and programs from top universities and institutions around the world has made online education an attractive option for many Chinese learners. One of the key trends in the Online Education market in China is the rise of Massive Open Online Courses (MOOCs). MOOCs offer free or low-cost courses that are accessible to a large number of users. This has democratized education and made it more accessible to individuals who may not have had the opportunity to pursue higher education in traditional settings. MOOCs also provide an avenue for lifelong learning, allowing individuals to continuously update their skills and knowledge in a rapidly changing world. Another trend in the market is the increasing adoption of online education by corporate organizations. Many companies in China are recognizing the importance of upskilling their workforce to stay competitive in the digital economy. Online education platforms offer corporate training programs that can be customized to meet the specific needs of the organization. These programs provide employees with the opportunity to acquire new skills and knowledge, leading to improved job performance and career advancement. Local special circumstances in China have also contributed to the growth of the Online Education market. The country's vast geographical size and uneven distribution of educational resources have created a demand for online education as a means to bridge the education gap between urban and rural areas. Online education platforms have made it possible for individuals in remote areas to access quality education and training resources that may not be available locally. Underlying macroeconomic factors have also played a role in the development of the Online Education market in China. The country's rapid economic growth has led to an increase in disposable income and a growing middle class. As individuals have more disposable income, they are more willing to invest in their personal and professional development through online education. Additionally, the government's support for the development of the digital economy and the promotion of lifelong learning has created a favorable environment for the growth of the Online Education market. Overall, the Online Education market in China is experiencing significant growth due to customer preferences for flexible learning options, the rise of MOOCs, the increasing adoption of online education by corporate organizations, local special circumstances, and underlying macroeconomic factors. As technology continues to advance and the demand for skills development increases, the Online Education market in China is expected to continue its upward trajectory.


Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

Visión general

  • Revenue
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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