Dating Services - South Korea

  • South Korea
  • Revenue in the Dating Services market is projected to reach €203.10m in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 1.15%, resulting in a projected market volume of €215.10m by 2029.
  • The Matchmaking market has a projected market volume of €164.90m in 2024.
  • In global comparison, most revenue will be generated in the United States (€2,329.00m in 2024).
  • The average revenue per user (ARPU) in the Dating Services market is projected to amount to €28.38 in 2024.
  • In the Dating Services market, the number of users is expected to amount to 7.6m users by 2029.
  • User penetration in the Dating Services market will be at 13.8% in 2024.
Comparación de regiones

Analyst Opinion

The Dating Services market in South Korea is experiencing significant growth due to changing customer preferences, emerging trends, and local special circumstances. Customer preferences in the Dating Services market in South Korea are evolving as more people are turning to online platforms to find potential partners. This shift in preference can be attributed to the convenience and accessibility offered by online dating apps and websites. Additionally, South Koreans are becoming more open to the idea of meeting new people and exploring relationships outside of their immediate social circles. This change in mindset is driving the demand for dating services and contributing to the growth of the market. Trends in the Dating Services market in South Korea are also influencing its development. One prominent trend is the increasing popularity of matchmaking services that cater to specific demographics or interests. These specialized platforms allow individuals to connect with like-minded individuals, increasing the chances of finding a compatible partner. Another trend is the integration of artificial intelligence and machine learning algorithms in dating apps, which help users find matches based on their preferences and behavior patterns. These technological advancements are enhancing the user experience and attracting more users to the dating services market. Local special circumstances in South Korea are playing a significant role in the development of the Dating Services market. South Korean society places a strong emphasis on marriage and family, and there is often pressure on individuals to find a suitable partner. This cultural expectation, combined with the increasing number of single adults in the country, is driving the demand for dating services. Additionally, South Korea has a high smartphone penetration rate, which has further facilitated the growth of online dating apps and platforms. Underlying macroeconomic factors are also contributing to the development of the Dating Services market in South Korea. The country has a strong economy and a high standard of living, which allows individuals to invest in personal relationships and dating services. Furthermore, the increasing number of women in the workforce has led to a shift in traditional gender roles, with more women seeking financial independence and delaying marriage. This demographic change has created a demand for dating services that cater to career-oriented individuals who may have limited time for traditional dating methods. In conclusion, the Dating Services market in South Korea is experiencing growth due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. The convenience of online platforms, the popularity of specialized matchmaking services, and the integration of technology are driving the demand for dating services in the country. Additionally, cultural expectations, high smartphone penetration, and demographic changes are contributing to the growth of the market.


Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

Visión general

  • Revenue
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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