Smart Appliances - Kenya

Kenya

Kenya is projected to see significant growth in the Smart Appliances market, with revenue expected to reach €25.0m in 2024.
This represents a promising market opportunity for the country.
The revenue is projected to steadily increase with an annual growth rate (CAGR 2024-2028) of 9.09%, resulting in a market volume of €35.5m by 2028.
The number of active households in the Smart Appliances market is also expected to grow in Kenya, reaching 756.2k users by 2028.
This indicates a growing adoption of smart appliances among Kenyan households.
Household penetration, which measures the percentage of households using smart appliances, is projected to increase from 2.0% in 2024 to 4.5% by 2028, further highlighting the rising popularity of these products.
On average, each installed Smart_Home in Kenya is expected to generate revenue of €87.26.
This indicates the potential for revenue generation and the economic impact of smart appliances in the country.
In a global comparison, it is worth noting that in China currently leads in terms of revenue generation in the Smart Appliances market, with €15,630.0m in 2024.
However, with Kenya's projected growth and the increasing adoption of smart appliances, it is possible for the country to carve out a significant market share in the future.
Overall, the Smart Appliances market presents a promising market opportunity for Kenya, with projected revenue growth, increasing household adoption, and the potential for economic impact.
Kenya's smart appliance market is thriving, with an increasing demand for energy-efficient and connected home appliances.

Key regions: Sweden, Denmark, Japan, China, Europe

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Región

Comparación de regiones

Moneda

Analyst Opinion

The segment Smart Appliances includes connected versions of all kinds of household appliances. In most cases, smart appliances are incremental innovations which add new features to existing products rather than creating totally new devices. The high amount of revenues are generated mainly by relatively high product prices. Many customers as a first step purchase lower-priced small appliances such as smart coffee machines or vacuum robots, whereas people who already own products from other segments are more likely to purchase large, higher-priced appliances like fridges. We expect devices to be adopted rather moderately in Europe and North America, but more quickly in Asia.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the sales of smart home products, excluding taxes.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use the Statista Global Consumer Survey, market data from independent databases and third-party sources, and Statista interviews with market experts. In addition, we use relevant key market indicators and data from country-specific associations, such as household internet penetration and consumer spending for households. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward smart home integration.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year in case market dynamics change.