Home Entertainment - Estonia

Estonia

The Home Entertainment market in Estonia is set to experience a significant boost in revenue, with projections indicating that it will reach €23.2m in 2024.
This growth is expected to continue at a steady pace, with an annual growth rate (CAGR 2024-2028) of 6.49%.
As a result, the market volume is estimated to reach €29.9m by 2028.
Within the Home Entertainment market, the number of active households is predicted to steadily increase over the years, reaching its peak at 50.8k users by 2028.
This indicates a promising market potential for the industry in Estonia.
When considering household penetration, it is projected to be 5.3% in 2024, showing that a small percentage of households in Estonia have adopted Home Entertainment market products.
However, this figure is expected to decline to 50.8k users by 2028, suggesting a potential shift in consumer preferences or market saturation.
Currently, the average revenue per installed Smart_Home in Estonia is estimated to be €0.69k.
This value signifies the average amount of revenue generated from each Smart_Home installation in the country.
In a global comparison, it is noteworthy that 0 leads the pack in terms of revenue generation within the Home Entertainment market.
In 2024, 0 is projected to generate a staggering 0 in revenue.
This highlights the dominance of the US market in the industry, both in terms of revenue and market share.
Estonia's home entertainment market is experiencing a surge in demand for smart TVs and streaming services.

Key regions: United States, Australia, United Kingdom, Germany, South Korea

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Región

Comparación de regiones

Moneda

Analyst Opinion

Products in the Home Entertainment segment are multi-room music devices, remote controls dedicated to entertainment use cases and streaming devices. By definition we exclude smart TVs, since only a small share of their revenue is related to their ability to connect to the internet. The competitors for multi-room music devices in the market are both traditional companies with a focus on audio devices such as Bose, Sony or Panasonic, as well as young companies such as Sonos or Klipsch. The smart speaker trend already took a considerable share of the Entertainment segment. Companies have to adopt and integrate smart assistants. Also streaming devices could see potential losses in the future when more and more smart TVs will integrate similar features.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the sales of smart home products, excluding taxes.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use the Statista Global Consumer Survey, market data from independent databases and third-party sources, and Statista interviews with market experts. In addition, we use relevant key market indicators and data from country-specific associations, such as household internet penetration and consumer spending for households. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward smart home integration.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year in case market dynamics change.