Market Insights Digital FinTech Digital Capital Raising

Marketplace Lending (Consumer) - Kenya

Kenya

Transaction value in the Marketplace Lending (Consumer) market is projected to reach €14.54m in 2024.
Transaction value is expected to show an annual growth rate (CAGR 2024-2028) of 1.13% resulting in a projected total amount of €15.21m by 2028.
The average transaction value per user in the Marketplace Lending (Consumer) market is expected to amount to €22.73m in 2024.
From a global comparison perspective it is shown that the highest transaction value is reached in the United States (€24,520.00m in 2024).
The following Key Market Indicators give an overview of the social and economic outlook of the selected region and provide additional insights into relevant market-specific developments. These indicators, together with data from statistical offices, trade associations and companies serve as the foundation for the Statista market models.

Key regions: Germany, Brazil, Asia, Europe, Japan

Mercado

Región

Comparación de regiones

Moneda

Analyst Opinion

Marketplace lending, also known as peer-to-peer lending, continues to be a growing trend in the financial industry. One current trend is the shift towards institutional investors, as opposed to individual investors, as the primary lenders on these platforms. This is due to the increased demand for larger loans, which are more commonly funded by institutional investors. Additionally, there has been a rise in the number of marketplace lending platforms specializing in niche markets, such as small business loans or student loans.
The growth in the marketplace lending market can be attributed to several factors. One key factor is the increasing demand for alternative sources of financing, particularly among borrowers who may not qualify for traditional bank loans. Additionally, marketplace lending offers investors the opportunity to earn higher returns on their investments than traditional fixed-income investments, which has led to increased interest from institutional investors. The rise of technology has also played a role, as online platforms have made it easier and more efficient to connect borrowers with investors.
The market forecast for marketplace lending is positive, with continued growth expected in the coming years. Factors driving this growth include increasing adoption of digital platforms, rising demand for credit among small and medium-sized enterprises, and the growing popularity of alternative financing options. However, regulatory challenges and economic uncertainties may present potential obstacles to continued growth in the marketplace lending market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on transaction values / revenues / assets under management and user data of relevant services and products offered within the FinTech market.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, publicly available databases, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, population, internet penetration, smartphone penetration, credit card penetration, and online banking penetration. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.